Brand Manager

DivIHN (pronounced “divine”) is a CMMI ML3-certified Technology and Talent solutions firm. Driven by a unique Purpose, Culture, and Value Delivery Model, we enable meaningful connections between talented professionals and forward-thinking organizations. Since our formation in 2002, organizations across commercial and public sectors have been trusting us to help build their teams with exceptional temporary and permanent talent.

Visit us at https : / / divihn.com / find-a-job / to learn more and view our open positions.

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Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.

For further inquiries regarding the following opportunity, please contact our Talent Specialist :

Ragavendar at (224) 394-4900

Title : Brand Manager

Location : Racine, WI (5 Days Onsite Critical, occasional commuting to Chicago for meetings, potentially once a week depending on business needs.

Duration : 3 Months

Hours : 9 : 00 AM 5 : 00 PM

Role Summary :

As the Contractor Brand Management (Air Care), you will support the development and execution of brand strategy, integrated marketing communications, and media-to-cart initiatives. This role collaborates cross-functionally with creative agencies, marketing teams, omnichannel partners, and design teams to ensure consistent brand messaging and a seamless consumer journey from awareness to conversion.

Key Responsibilities :

1. Brand Strategy and Communications

Support the execution of communication strategies.

Contribute to the development of integrated marketing plans across channels (e.g., social, digital, in-store, traditional media).

Collaborate on asset creation for campaigns, including packaging, content, and activation platforms.

Partner with internal teams and external agencies to ensure alignment on brand messaging and visual identity.

2. Media-to-Cart and Omnichannel Planning

Leverage consumer and shopper insights to inform marketing tactics and media planning.

Coordinate timelines and deliverables for omnichannel activation plans.

Collaborate with media and retail partners to optimize media spend and shopper engagement.

Retail analysis of fragrance programs, and tracking of market trends

Building trade narratives related to fragrance programs to support sales execution.

Project management of fragrance programs from a marketing perspective in colab with x-functional teams

Help manage budgets related to media, promotions, and shopper marketing initiatives.

TOP 5 REQUIRED SKILLS :

1. Analytical mindset with the ability to interpret data and insights.

2. 5-7 years of experience in marketing, preferably within consumer goods or retail.

3. Proven Project Management experience with excellent organizational skills (flexible mindset, able to manage ambiguity.)

4. Excellent written and verbal comm skills while working cross-functionally and managing external agency relationships within a corporate environment.

5. Basic understanding of P and L and how that correlates to the role.

TECHNOLOGY PROFICIENCIES :

Microsoft Office Excel, Outlook, PowerPoint, etc.

PREFERRED ATTRIBUTES :

Knowledge and Experience with Nielson Data

Creative Problem solving and resourcefulness

Prompting AI

CONVERSION PLANNING : Not at this time, but will have visibility to other teams that might provide an opportunity

INTERVIEW FORMATTING : 2 interviews. One small panel interview and a follow up onsite interview

REQUIRED EDUCATION : Bachelor's Degree in a Relevant, Professional Degree (Marketing, Business, Finance or Communications)

About us :

DivIHN , the 'IT Asset Performance Services' organization, provides Professional Consulting, Custom Projects, and Professional Resource Augmentation services to clients in the Mid-West and beyond. The strategic characteristics of the organization are Standardization, Specialization, and Collaboration.

DivIHN is an equal opportunity employer. DivIHN does not and shall not discriminate against any employee or qualified applicant on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status.