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Director, Sales Marketing

Director, Sales Marketing

RockbotRichmond, VA, US
2 days ago
Job type
  • Full-time
Job description

Director, Sales Marketing

The Sales Marketing Director is a dynamic storyteller and strategist who brings Rockbot's capabilities to life through exceptional narrative development, visual design, and sales enablement. This individual will lead the creation of high-impact proposals, presentations, and collateral for our platform, enterprise software, retail media, and advertising divisions ensuring every client touchpoint reflects Rockbot's innovation, differentiation, and measurable value.

You will collaborate closely with Sales, Product, Marketing, and Executive Leadership to build decks that win grounded in strategy, visually compelling, and tailored to each RFP, sales pitch, and partnership opportunity.

The Rockbot team helps businesses, brands, and places succeed by empowering them to deliver better customer experiences and build stronger connections through media in real-world spaces. We are technologists, music lovers, and innovators dedicated to delivering cutting-edge solutions that foster stronger connections between brands and their customers - and we're having a great time doing it!

Responsibilities :

  • Lead end-to-end response strategy for high-volume RFPs across enterprise software, retail media, and advertising categories.
  • Partner with product, data, and sales leads to align proposal narratives with Rockbot's platform capabilities and client objectives.
  • Customize responses to articulate measurable outcomes, differentiators, and ROI across both software and media sales use cases.
  • Own the creation of all pitch decks, sales one-sheets, case studies, and partner presentations.
  • Translate complex technology and media capabilities into clear, emotionally compelling narratives and visuals.
  • Build both standardized "capabilities decks" and bespoke storytelling narratives for verticals, partners, and major accounts.
  • Ensure brand consistency, creative excellence, and clarity of messaging across all sales touchpoints.
  • Partner with Sales, Enablement, and Product Marketing to ensure messaging, visuals, and proof points are aligned and current.
  • Develop modular frameworks for sales materials that can be easily adapted for different audiences and business units.
  • Collaborate with design resources to elevate visual polish and layout consistency.
  • Continuously evolve materials to reflect Rockbot's platform enhancements, new features, and competitive positioning.
  • Monitor competitive landscape (e.g., Stingray, Mood Media, Stratacache, PRN) to articulate clear differentiation points.
  • Craft narratives that connect Rockbot's platform strengths such as contextual content delivery, audience measurement, and monetization to client business outcomes.
  • Contribute to the development of vertical playbooks, category narratives, and conference materials supporting Rockbot's brand presence.

You Have :

  • 10+ years of experience in Sales Marketing, RFP Management, or Marketing Communications within a media, retail media, or SaaS organization.
  • Proven track record in crafting winning RFP responses and high-volume sales decks.
  • Exceptional storytelling, writing, and design sensibility; proficiency with PowerPoint, Google Slides, and creative tools (Keynote, Adobe, Canva, etc.).
  • Strong understanding of enterprise software, media networks, and / or retail media ecosystems.
  • Ability to distill complex technical and performance data into visually compelling and emotionally resonant narratives.
  • Collaborative mindset with strong project management and cross-functional communication skills.
  • Comfortable in a fast-paced, high-growth environment with shifting priorities and multiple stakeholders.
  • About Rockbot :

    Rockbot empowers businesses to simply and reliably stream the right content to make their guests' experience great with a suite of innovative multimedia solutions - Rockbot TV, Rockbot Digital Signage, Rockbot Music, and Rockbot Audio Messaging. Rockbot is the only platform that unifies the full spectrum of media solutions with an enterprise-grade SaaS platform, enabling them to control, schedule, and monitor any number of locations from our web dashboard and mobile app.

    From independent local businesses to large national brands - across 50,000 locations in nearly every industry, including restaurants, bars, retailers, fitness, hospitality, personal care, corporate offices, medical, multi-unit residential, and more, Rockbot provides all the tools & licensed content businesses need. We are a Series B technology platform, backed by tier-one investors including Google and Universal Music Group, Rockbot is the future of out-of-home media.

    Compensation : Rockbot takes a market-based approach to pay, and pay may vary depending on your location in the U.S. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

    The compensation band for this role is $145K to $195K, as well as equity and benefits for all team members.

    Our Values :

  • Drive : We pursue our mission with relentless tenacity, passion, and optimism and inspire those around us to do the same. We love the journey and are on offense all the time. Yesterday was good enough for yesterday, but today we have to do even better.
  • Accountability : We take ownership of our promises, responsibilities, behaviors, and products, and we expect the same of others. Standing behind our mistakes, communicating honestly, and making things right creates trust and strong relationships.
  • Curiosity : We are hungry to learn and continually deepen our knowledge, skills, and understandings. We have a growth mindset and are intellectually curious. We challenge our beliefs and seek feedback and insights from others. The "Why" and "How" always matters.
  • Empathy : We embrace that no two people or businesses are the same. We strive to understand others as deeply as possible and feel their pains and passions.
  • Ingenuity : We work hard but we think smart. We bring creativity, technology, and practicality together to solve tough challenges.
  • Integrity : We say what we mean, and do what we say, simply, clearly, honestly.
  • Rockbot is an Equal Opportunity Employer, but that's just the start. We believe different perspectives help us grow and achieve more. That's why we're dedicated to hiring and developing the most talented and diverse team which includes individuals with different backgrounds, abilities, identities and experiences.

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