Talent.com
Lead Field Marketing
Lead Field MarketingInnovaccer • San Francisco, CA, United States
Lead Field Marketing

Lead Field Marketing

Innovaccer • San Francisco, CA, United States
23 hours ago
Job type
  • Full-time
Job description

Get AI-powered advice on this job and more exclusive features.

We are looking for a Lead- Field Marketing to lead our conference, event, and regional marketing efforts with a laser focus on ROI. This leader will design and execute event strategies that generate pipeline, strengthen relationships with prospects / customers, and enable sales success. They will also oversee and coach a team of Market Development Representatives (MDRs), ensuring flawless campaign follow-up, lead conversion, and pipeline acceleration.

This role is both strategic and hands‑on—ideal for a marketing leader who thrives at the intersection of event execution, demand generation, and sales alignment.

A Day in the Life

  • Own the strategy, planning, and execution of all conferences, tradeshows, and customer / prospect events.
  • Develop content, campaigns, and experiences that stand out and attract the right decision‑makers.
  • Define event objectives, success metrics, and post‑event ROI reporting.
  • Partner with Sales and BDR leadership to ensure high‑quality lead capture, engagement, and conversion.

Demand Generation & Pipeline Impact

  • Build integrated pre‑, during‑, and post‑event campaigns that drive registrations, attendance, and sales opportunities.
  • Align event marketing with broader demand generation programs (ABM, email, paid media, webinars, etc.).
  • Ensure field marketing contributes meaningfully to pipeline creation and revenue growth.
  • Partner with BDRs and MDRs to ensure fast, high‑quality follow‑up on all event leads.
  • Design playbooks to move contacts from event interaction → qualified pipeline.
  • Manage and mentor a team of Market Development Representatives (MDRs).
  • Establish clear SLAs for event follow‑up and pipeline contribution.
  • Coach MDRs on messaging, outreach, and qualification best practices.
  • Align MDR efforts with marketing campaigns and field programs to maximize lead‑to‑opportunity conversion.
  • Cross‑Functional Alignment

  • Partner closely with Sales, Product Marketing, and Revenue Operations to drive consistency in messaging, targeting, and measurement.
  • Serve as the voice of the field, bringing market insights back into the organization.
  • What You Need

  • 6–8+ years of experience in B2B enterprise marketing, with significant experience in field marketing and event demand generation.
  • Proven track record of driving event ROI and converting marketing investments into pipeline.
  • Experience managing and developing high‑performing MDR / SDR or inside sales teams.
  • Ability to work cross‑functionally with Sales, Marketing, and Operations leadership.
  • Excellent analytical, communication, and leadership skills.
  • Experience in Healthcare preferred.
  • Success Metrics

  • Contribution of events to marketing pipeline and closed‑won revenue.
  • Event ROI vs. spend.
  • MDR performance against lead conversion and pipeline contribution targets.
  • Prospect and customer engagement at events.
  • Here’s What We Offer

  • Generous Paid Time Off : Recharge and relax with 22 days of fixed time off per year, in addition to company holidays—because we believe work‑life balance fuels performance.
  • Best‑in‑Class Parental Leave : Spend quality time with your growing family. We offer one of the industry’s most generous parental leave policies to support you during life’s most important moments.
  • Recognition & Rewards : We celebrate wins—big and small. Get rewarded with monetary incentives and company‑wide recognition for your impact and dedication. Your hard work won’t go unnoticed.
  • Comprehensive Insurance Coverage : Stay covered with medical, dental, and vision insurance, plus 100% company‑paid short‑ and long‑term disability and basic life insurance. Optional perks include discounted legal aid and pet insurance.
  • San Francisco, CA $100,000.00-$156,000.00 4 days ago

    Innovaccer Inc. is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive workplace where all employees feel valued and empowered regardless of any characteristic protected by federal, state or local law including, without limitation, race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, medical condition, disability, age, marital status, or veteran status. Innovaccer Inc. participates in the E‑Verify program to confirm employment eligibility of all newly hired employees based out of the U.S. and employed by Innovaccer Inc.

    For any additional information, please visit the below websites :

    E‑Verify

    Right to Work (English)

    Right to Work (Spanish)

    Disclaimer

    Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.

    #J-18808-Ljbffr

    Create a job alert for this search

    Field Marketing Lead • San Francisco, CA, United States

    Related jobs
    Field Marketing Manager

    Field Marketing Manager

    VirtualVocations • Oakland, California, United States
    Part-time
    A company is looking for a Field Marketing Manager to join their North America Field Marketing team on a part-time basis for maternity leave coverage. Key Responsibilities Develop and execute fiel...Show more
    Last updated: 30+ days ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    LiveKit Incorporated • San Francisco, CA, United States
    Full-time
    LiveKit is revolutionizing the AI landscape by providing the essential network infrastructure that powers multimodal AI interfaces, enabling seamless audio and visual interactions.Founded in 2021, ...Show more
    Last updated: 4 days ago • Promoted
    Senior Field Marketing Manager

    Senior Field Marketing Manager

    DocuSign, Inc. • San Francisco, CA, United States
    Full-time
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-crit...Show more
    Last updated: 30+ days ago • Promoted
    Field Marketing Coordinator

    Field Marketing Coordinator

    VirtualVocations • Fremont, California, United States
    Full-time
    A company is looking for a Coordinator, Field Marketing (Remote Opportunity).Key Responsibilities Assist Field Marketing Managers in executing digital marketing programs for opt-in hotels Serve ...Show more
    Last updated: 22 days ago • Promoted
    Marketing Lead

    Marketing Lead

    The Lurie Group • San Francisco, CA, United States
    Full-time
    Marketing Lead — The Lurie Group.Full-Time | Onsite + In-Field Engagement.The Lurie Group — San Francisco’s #2 ranked real estate team and a nationally recognized leader in luxury real estate — is ...Show more
    Last updated: 6 days ago • Promoted
    Field Marketing Manager

    Field Marketing Manager

    Uniphore • Palo Alto, CA, US
    Full-time
    Uniphore is one of the largest B2B AI-native companiesdecades-proven, built-for-scale and designed for the enterprise.The company drives business outcomes, across multiple industry verticals, and e...Show more
    Last updated: 30+ days ago • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    VirtualVocations • Concord, California, United States
    Full-time
    A company is looking for a Performance Marketing Lead to drive growth and client acquisition through innovative marketing strategies. Key Responsibilities Accelerate access to transformative care ...Show more
    Last updated: 30+ days ago • Promoted
    Head of Lifecycle Marketing

    Head of Lifecycle Marketing

    VirtualVocations • Concord, California, United States
    Full-time
    A company is looking for a Head of Lifecycle Marketing.Key Responsibilities Own the end-to-end lifecycle marketing strategy, from onboarding to retention, upsell, and advocacy Lead and mentor a ...Show more
    Last updated: 30+ days ago • Promoted
    Head of Performance Marketing

    Head of Performance Marketing

    VirtualVocations • San Jose, California, United States
    Full-time
    A company is looking for a Head of Performance Marketing.Key Responsibilities Accelerate client acquisition to double new clients in 6 months and increase fivefold in 18 months Build a high-velo...Show more
    Last updated: 1 day ago • Promoted
    Growth Marketing Lead

    Growth Marketing Lead

    VirtualVocations • Concord, California, United States
    Full-time
    A company is looking for a Growth Marketing Lead, Martial Arts.Key Responsibilities Own the 0-1 Go-to-market acquisition strategy, including TOFU KPIs and multi-channel paid acquisition performan...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Strategy Lead

    Marketing Strategy Lead

    VirtualVocations • San Jose, California, United States
    Full-time
    A company is looking for a Marketplace Operations Lead to shape its brand during a period of rapid growth.Key Responsibilities : Define and evolve the brand identity across various platforms while...Show more
    Last updated: 30+ days ago • Promoted
    Head of Field Marketing

    Head of Field Marketing

    Vercel • San Francisco, CA, United States
    Full-time
    Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web.AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour bu...Show more
    Last updated: 30+ days ago • Promoted
    Experiential Marketing Lead

    Experiential Marketing Lead

    Waymo • Mountain View, CA, United States
    Full-time
    Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver.Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on buildin...Show more
    Last updated: 30+ days ago • Promoted
    Founding Marketing Lead

    Founding Marketing Lead

    Svix Inc. • San Francisco, CA, United States
    Full-time +1
    Svix is a fast-growing tech startup building the future of server to server communications.Our customers include industry leaders like Brex, Lob, Benchling, Drata, and the Fortune 500.We have raise...Show more
    Last updated: 30+ days ago • Promoted
    Marketing Analytics Lead

    Marketing Analytics Lead

    VirtualVocations • Santa Clara, California, United States
    Full-time
    A company is looking for a Marketing Analytics Lead to support marketing analytics and reporting within the Individual and Family Plan business segment. Key Responsibilities Collaborate with marke...Show more
    Last updated: 1 day ago • Promoted
    Field Marketing Associate Manager

    Field Marketing Associate Manager

    VirtualVocations • Fremont, California, United States
    Full-time
    A company is looking for an Associate Manager Field Marketing Services to oversee hotel-level marketing strategies and initiatives. Key Responsibilities Execute digital marketing strategies to dri...Show more
    Last updated: 1 day ago • Promoted
    Founding Marketing Lead

    Founding Marketing Lead

    Svix Terms • San Francisco, CA, United States
    Full-time
    Come join us in empowering every company to create a world-class webhooks experience!.We are well funded and are backed by Y Combinator, Andreessen Horowitz, Aleph, and other amazing investors.At S...Show more
    Last updated: 30+ days ago • Promoted
    PPC Digital Lead

    PPC Digital Lead

    VirtualVocations • Concord, California, United States
    Full-time
    A company is looking for a PPC Digital Lead to manage strategy, execution, and performance across paid search campaigns.Key Responsibilities Develop, implement, and manage paid search campaigns a...Show more
    Last updated: 15 hours ago • Promoted • New!