Construction Equipment Sales Professional

Are you a self-starter who thrives on building relationships and closing deals? As a Construction Equipment Sales Professional at Butler Machinery, you’ll take ownership of your assigned region—developing new business, supporting existing customers, and delivering equipment solutions that drive jobsite success. This is an outside sales role where your day-to-day will involve meeting face-to-face with contractors, construction crews, and industry professionals, understanding their needs, and helping them find the right machines to get the job done. With 20 store locations across the Midwest and a strong reputation built on trust and service, Butler Machinery is a place where you can grow your career while making a real difference in your territory.

Position Perks :

Company vehicle benefit– You will be provided a company vehicle that will include all payments, insurance, gas for all driving needs (work or personal), and repairs

Company provided cell phone

Guaranteed base salary, plus commissions.

Generous retirement plan with 10% guaranteed and up to 5% discretionary provided by the company annually once eligibility is met, with no minimum required contributions out of your pocket.

Self-Driven schedule

Training and development opportunities

You will represent the CAT brand.

Territory this position covers includes the following counties : Marshall, Roberts, Day, Grant, Codington, Clark, Hamlin, and Deuel – this position will be based out of the Watertown location.

Responsibilities :

Introduce new customers to Butler Machinery and promote its products.

Build and maintain strong personal relationships with customers focusing on long-term mutual growth by becoming their primary point-of-contact at the dealership.

Promote and sell new and used Heavy equipment as well as our rental equipment solutions.

Deliver and demonstrate equipment features / benefits and communicate their value to customers in the field or in a remote setting.

Inspect and appraise potential equipment trade-ins.

Provide customers with real solutions to meet their needs based on your understanding of how our products and services bring value to their operation.

Provide world class customer service.

Promote Butler’s product support offerings, including parts and service.

Build customer loyalty by following up on service or parts transactions, ensuring all inquiries are addressed in a timely manner.

Participate in and contribute to training and obtain required vendor certifications as requested.

Meet with your coworkers and management to present and overcome obstacles, learn new skills and grow professionally.

Maintain accurate customer and equipment population information in our systems.

Completes and processes all documentation and paperwork.

Be guided by Butler’s mission statement and core values in everything you do

Qualifications :

Knowledge of or willingness to learn local producer practices and Construction industry

Previous sales experience and knowledge of heavy equipment preferred

Knowledge of CAT and related / competitive product lines preferred

Ability to understand and communicate basic financing with customers

Computer experience with Microsoft Office

Excellent self-motivation and personal accountability

Good verbal and written communication skills

Strong organizational skills

Ability to work evening and weekend hours as needed

Must have and maintain a clean driving record

CDL is preferred

As a family business for three generations, we currently employ over 900 associates in 20 locations throughout North Dakota, South Dakota, Montana, and Nebraska. We are looking for self-motivated, forward-thinking individuals to join us in our continued success. If you desire to grow a career with our team, here are some things we offer in our full benefits package :

10% Annual Retirement Employer Contribution, with Additional 5% Discretionary Employer Contribution

Health Insurance – 3 plan options

Health Savings Account – Employer contribution up to $1,300 / year

Dependent Care Flex Spending Account

Dental Insurance – 2 plan options

Vision Insurance

Basic Life / AD&D and Supplemental Life Insurance

Employer paid Short-Term Disability Coverage – 60% of base pay / salary

Long-Term Disability Coverage

Company Vehicle

Maternity / Paternity Benefits

Holidays

Paid Time Off (PTO)

401(K) Plan

Employee Assistance Program (EAP) – including Health Coaching

SmartDollar – employer paid financial planning program

Legal Shield / ID Shield products

Voluntary Benefit options - Cancer Insurance / Accident / Hospitalization

EOE / Vet / Disability

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