Director Digital Marketing

Overview

Director Digital Marketing

Job Area : Business Development / Innovation

Job Category : Professionals

Job Site : Remote

Location : San Mateo, CA, US

Ciao! At Dompé, our success is rooted in our team and our history. We are a private, rapidly growing global biopharmaceutical company. Founded in Milan, Italy, we have a 130-year legacy of medical innovation. Dompé’s rich history has greatly influenced its priorities today : to innovate for the benefit of patients facing both everyday wellness needs and rare conditions. Dompé operates in two strategic areas in select markets around the world : Primary Care, which includes prescription and over-the-counter products; and Biotechnology and Rare Disease, which recently expanded into the United States.

Today Dompé has over 900 employees worldwide and we are excited to be rapidly scaling in the United States. Our R&D hub is currently based in Boston, and the commercial organization is housed in the San Francisco Bay Area.

The Director, Digital Marketing reports to the VP, Global Marketing and will be a critical member of the U.S. organization supporting Dompé’s breakthrough therapy, the first and only ophthalmic biologic product (Oxervate) for patients suffering from neurotrophic keratitis (NK), a rare and progressive eye disease. Oxervate’s primary customers are eye care providers (ECPs) who are managing and treating patients with NK which include the Optometrist (OD), General Ophthalmologist (GO), and Cornea Specialist (CS).

The Director, Digital Marketing will be responsible for developing and executing the digital / omni channel brand strategy for Oxervate in the US which includes the development of branded and disease state marketing resources / tactics for ECPs and patients with a goal of growing the prescriber base and the number of patients receiving Oxervate as well as increasing overall disease awareness for NK. The Director, Digital Marketing will collaborate with agency partners, media planners, and internal stakeholders to develop a comprehensive set of digital marketing resources and campaigns to raise awareness of NK and increase education on Oxervate among key stakeholders (patients and ECPs).

The candidate will have experience developing and executing successful digital marketing campaigns and resources (health care omni channel experience required), strong social media marketing skills, and a proven track record of successfully working in cross functional teams, will be self-motivated, excited for the opportunity to raise awareness about NK and Oxervate using the latest digital marketing strategies, evolve the brand’s value proposition fueling sales growth and contributing to the company’s next phase of development and its mission to commercialize innovative products that improve the lives of patients around the world.

Preference for a Bay Area or Orange County, CA based candidate but open to remote work for right individual.

The core responsibilities of the Director, Oxervate Digital Marketing include :

• Develop and execute a comprehensive omni-channel (SEO, SEM, social media, email, website, and content) digital marketing plan that aligns with brand goals.
• Guide the creation of engaging informative digital content that resonates with ECPs and patients.
• Manage the digital marketing budget, allocating resources effectively to maximize ROI and achieve strategic goals.
• Work cross functionally with PRC (medical, legal, regulatory, and compliance) partners to create impactful and compliant materials that support the brand’s strategy.
• Partner closely with the insights and analytics team to measure effectiveness of digital campaigns and initiatives. Leverage metrics to refine strategy and meet KPIs. Use data and insights strategically to inform digital marketing decisions.
• Work collaboratively with Director, HCP Marketing and Assoc. Director Patient & Access Marketing to ensure consistent strategy and messaging is used “cross channel” to reach our target audiences (ECPs & patients).
• Be an active participant and make valuable contributions to the annual brand planning process. Participate in all workshops and ideation sessions. Assist with development of final plan.
• Evaluate and assess new, innovative digital tactics, and create a business case that supports the funding and execution of these tactics. Measure and report on ROI.
• Support the Patient Access team with digital resources that assist ECP’s office staff and patient pull through.
• Leverage AI (where appropriate) to inform decision making, improve digital marketing execution and achieve efficiencies.
• Collaborate with a Great Team : Work cross-functionally and compliantly across marketing, sales, market access, and PRC to ensure resources and communications are meeting the needs of customers (patients & payors) and identifying new opportunities to improve the customer experience.

Qualifications and fit

We are seeking team members who will live by and brand the core values of our Dompé culture : Integrity, Speed, Knowledge, Passion, Attention to Detail, Reliability, Flexibility and Teamwork. We are looking for individuals who possess an entrepreneurial spirit, flexible attitude, and adaptable nature to join our team.

YOU COULD BE THE PERFECT FIT IF YOU HAVE :

Skills

Benefits

Base Salary : $200,000 - $235,000 a year

At Dompe, we offer an attractive compensation package to our team members. Any offer would include a competitive base salary (estimate shared above), incentive bonus, and benefits package customary to the position. Actual individual pay is determined based on experience, qualifications, geographic location, and other job-related factors permitted by law.

We believe that the unique contributions of all employees create our success. To ensure that our products and culture continue to incorporate everyone’s perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.

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