Senior Manager, Lifecycle Marketing

Senior Manager, Lifecycle Marketing

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers from Fortune 500 enterprises to small businesses across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

At Motive, the growth marketing organization is responsible for maximizing customer acquisition and revenue growth across all that we do. The responsibilities of the team span the entire customer journey - from building awareness to first touchpoint to trial, purchase and expansion. We put the user first - ensuring we are delivering on our core value proposition and putting the right message in the right moment.

We are seeking an experienced and strategic Senior Manager, Lifecycle Marketing to lead our customer lifecycle marketing strategy and execution. This role requires a data-driven leader who can design, implement, and optimize comprehensive lifecycle marketing programs that drive customer acquisition, expansion, retention, and advocacy and own email marketing as a channel. The successful candidate will possess strong leadership competencies and demonstrate the ability to manage cross-functional teams while driving measurable business impact across the entire customer journey. This role reports to the Director of Growth Marketing.

This role is remote and based in the US.

What You'll Do :

Strategic Leadership & Planning

• Develop and implement comprehensive lifecycle marketing strategies aligned with organizational mission, culture, and business objectives
• Create detailed customer journey maps identifying key touchpoints, pain points, and optimization opportunities across all lifecycle stages
• Set strategic direction for lifecycle marketing initiatives and gain support from key stakeholders across the organization
• Lead horizon scanning and conceptualization to deliver high-performance lifecycle marketing strategies

Channel Ownership & Execution

Team Leadership & Development

Analytics & Optimization

Cross-functional Collaboration

What We're Looking For :

Education & Experience

Technical Competencies

Leadership Competencies

Preferred Qualifications

The base compensation range for this role is :

$122,000 - $186,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.