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Social Media Strategist

Social Media Strategist

WonderFoldPasadena, CA, United States
5 days ago
Job type
  • Full-time
Job description

Position Summary : We’re looking for a creative, data-driven Social Media Strategist to own and evolve our brand presence across all social platforms. This person will be responsible for developing channel strategies, managing day-to-day content execution, leading our influencer program, and driving community engagement that connects with our audience and supports business goals.

Essential Functions / Responsibilities :

Strategy & Planning

  • Develop and execute a comprehensive social media strategy aligned with brand objectives, product launches, and campaigns.
  • Identify emerging platforms, trends, and best practices to keep the brand ahead of the curve.
  • Create monthly / quarterly content calendars that balance evergreen storytelling with timely, trend-driven content.

Influencer & Creator Program

  • Own the influencer / creator program end-to-end : strategy, outreach, negotiation, onboarding, and relationship management.
  • Develop scalable campaigns with influencers to drive brand awareness, engagement, and conversions.
  • Track influencer performance, ROI, and overall impact on growth.
  • Cultivate a strong network of brand advocates and ambassadors.

    • Content & Creative Direction

  • Partner with design, brand, and e-commerce teams to concept and produce high-performing creative assets (video, photo, graphics, reels, TikToks, etc.).
  • Ensure brand voice and visual identity are consistent across all platforms.

    • Community Management

  • Build and maintain an engaged online community by monitoring comments, messages, and trends in real time.
  • Develop playbooks for proactive engagement, customer responses, and reputation management.

    • Analytics & Reporting

  • Track and analyze KPIs (reach, engagement, growth, conversions, sentiment) to measure success.
  • Provide insights and recommendations to optimize content performance and inform future strategy.
  • Test, learn, and refine approaches through A / B testing and platform analytics.

    • Collaboration

  • Partner closely with cross-functional teams (PR, eComm, Customer Experience, Product, Events) to integrate social into larger brand initiatives.
  • Act as the go-to subject matter expert for all things social media within the organization.

    • Qualifications

  • 3–5 years experience in social media strategy, influencer marketing, or digital marketing (agency or brand side).
  • Proven track record of growing and engaging audiences on Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms
  • Experience managing influencer programs, from identifying talent to negotiating contracts and tracking ROI.
  • Strong understanding of analytics tools (native platform insights, Sprout, Later, AspireIQ, GRIN, etc.).
  • Excellent communication and copywriting skills with a knack for brand storytelling.
  • Creative thinker with an eye for design, trends, and cultural moments.
  • Organized, detail-oriented, and able to juggle multiple projects in a fast-paced environment.
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    Social Media Strategist • Pasadena, CA, United States

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