Site Merchandiser

Job Summary:

Ruggable is looking for a strategic, data-savvy Digital Site Merchandiser to manage the onsite merchandising experience across our eCommerce storefront. In this role, you'll be responsible for driving conversion, optimizing category performance, and creating compelling product storytelling through curated collections, site placement, and content alignment.

This is an opportunity to shape the customer journey from browse to buy — using data, intuition, and collaboration to ensure the right products are in the right place at the right time. You'll work closely with Tech, Marketing, Creative, and Merchandising teams to create a best-in-class, seamless shopping experience.

What You'll Do:

Site Merchandising & Optimization

• Own and execute site merchandising strategy across homepage, category pages, product grids, and landing pages
• Use performance data and customer insights to optimize product placement, category hierarchy, filters, and sort order
• Plan and implement seasonal refreshes, promotional strategies, and curated product collections

Campaign & Content Execution

• Partner with Marketing and Creative to ensure campaign content, product launches, and promotional messaging are accurately and compellingly represented on-site
• Coordinate site updates to align with campaign calendars, key launches, and merchandising priorities

Conversion Optimization

• Monitor daily site metrics (conversion rate, bounce rate, click-through rate, sell-through, etc.) to identify opportunities for improvement
• Run A/B tests and partner with Tech teams to validate and implement site changes that improve customer engagement and sales performance

Cross-Functional Collaboration

• Work closely with Site Operations to ensure accurate attribution, taxonomy alignment, and product setup to support merchandising strategies
• Partner with Inventory Planning to understand product availability, sell-through, and lifecycle to inform site placements and promotions

Category Strategy & Insights

• Analyze and report on category and product-level performance to guide future merchandising decisions
• Recommend assortment or visual updates based on inventory, trends, and customer behavior

What You'll Need:

Required:

• 5–7 years of experience in digital or eCommerce merchandising, ideally with a consumer product brand or multi-category retailer
• Strong understanding of online customer behavior, site UX principles, and eCommerce KPIs
• Experience with merchandising tools such as Shopify, Contentful, Constructor, or equivalent CMS/PIM systems
• Comfortable working within data platforms like Heap, Looker, Google Analytics in order to analyze and act on data
• Strong eye for visual storytelling and product presentation, with attention to detail in execution
• Excellent organizational, project management, and communication skills — able to drive timelines and coordinate cross-functionally
• Ability to think both strategically and tactically, balancing short-term priorities with long-term merchandising goals

Preferred:

• Background in home, lifestyle, or fashion brands
• Working knowledge of SEO strategy
• Familiarity with A/B testing tools (Optimizely, Ninetailed)

Compensation:

• $100,000 - $110,000 per year base salary
• An annual bonus percentage that varies based on level of role
• Employer matching (up to 3% of base salary) for company sponsored 401K plan