Brand Marketing Manager - Wine Innovation

Brand Marketing Manager - Wine Innovation 1

We are GALLO, a family‑owned company with a 90+ year legacy that’s consistently recognized as a Glassdoor “Best Places to Work.” With 130+ brands in our alcohol beverage portfolio—including wine, malt, spirits, and ready‑to‑drink beverages—GALLO is home to the #1 wine and spirits brands in the U.S., Barefoot Wine & High Noon. We are the official sponsors of the NFL, NHL, UFC, and PGA of America.

Position Overview

A Taste of What You'll Do

Are you ready to make a significant impact in brand marketing? Join our team as a Brand Marketing Manager, where you will lead multiple initiatives that drive business growth and innovation. You will manage new brand introductions and optimizations, ensuring alignment with brand objectives and company growth targets. With complete responsibility for the business review of assigned brands, you will craft marketing plans consistent with profit objectives, while overseeing the day‑to‑day management of the A&P budget and supporting the Director in P&L management.

Key responsibilities include :

• Contributing to BSP creation and guiding partners in developing names, packaging, and liquid propositions.
• Ensuring all communications align with the Brand Universe and optimizing brand architecture and consumer experiences.
• Driving improvement in business performance and leading Agile Roadmap initiatives.
• Collaborating with internal and external teams to develop commerce marketing tools that align with brand strategy.
• Conducting market visits to evaluate activation tools, gather feedback, and identify emerging trends and opportunities across channels.
• Translating data into actionable insights, developing innovative marketing methods, and recommending test‑and‑learn parameters.
• Managing marketing programs to reach target consumers and enhance brand equity through strategic placement.

What You'll Need

Master’s degree plus 3 years of brand marketing or new brand development experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility.

Required to travel up to 50% of the time in‑market and for team collaboration weeks.

Knowledge of the retail and on‑premise channels.

Experience managing multiple external agencies.

Strong analytical & financial acumen.

Ability to influence management, lead cross‑functional teams, and work through others.

Ability to effectively manage competing priorities and operate with a sense of urgency.

Excellent written & verbal communication skills.

Required to travel to company offices, sites, and / or meeting locations for onboarding, training, meetings, and events—up to 5% of the time.

Required to be 18 years or older.

How You'll Stand Out

Master’s degree plus 5 years of brand marketing or new brand development reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of brand marketing or new brand development.

Experience launching or introducing new brands or line extensions.

Experience Managing a P&L.

Experience working in an agile environment.

Alc Bev industry experience.

Solid understanding of the 3‑tier distribution system.

Our Benefits & Perks

We are committed to providing competitive compensation, perks, and a culture that supports your well‑being. Benefits may include medical and dental coverage, 401(k) plans, profit sharing, pet insurance, company holidays, access to an employee wine shop, and more. Additional information will be provided before your first interview.

Fine Print & EEO Statement

The Company does not sponsor for employment‑based visas for this position now or in the future.

Actual compensation paid within the range will be determined by factors such as the education, experience, knowledge, skills and abilities of the applicant, internal equity, and alignment with market data. In addition to the salary, this position may be eligible for bonuses, incentive plans, or participation in tasting room tip pools, as applicable.

This position will be based in the location(s) specified in the job posting with an option for occasional telecommuting. You will be expected to live within a commutable distance.

It is the Company’s policy for job postings to be open to internal candidates for a minimum of 5 days and to external candidates, if applicable, for a minimum of 3 days.

Gallo’s policy is to afford equal employment opportunities to all applicants and employees and not to discriminate on the basis of race, color, national origin, ancestry, creed, religion, sex, gender identity, expression, sexual orientation, age, disability, genetic information or any other basis protected by applicable law. Gallo will comply with state and local laws prohibiting discrimination for lawful out‑of‑work behavior and with reasonable accommodations for candidates with disabilities. Gallo is enrolled in the Department of Homeland Security’s E‑Verify program and will use the program to verify the employment eligibility of all newly hired employees as required.

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