Manager, Regional Marketing

The Role

The Manager of Regional Marketing is responsible for developing, managing, executing, and analyzing the OH / MN regional marketing programming to accelerate our growth in the markets. GTI's sales and retail footprint has rapidly grown and reached a scale that requires additional focus on key local brand building and revenue driving activities in OH / MN The Manager, Regional Marketing will serve as an important role within the market to coordinate and organize initiatives in partnership with regional stakeholders while also serving as the key conduit between the region and central corporate teams to translate brand and market objectives into tactical programs that can be executed in each market.

The Manager of Regional Marketing will report directly to the Commercial General Manager(s), with significant visibility to the Revenue, Retail and Marketing executive teams. This position requires an individual who has the intellectual flexibility to build strategic programs to support a rapidly growing business while also being a hands-on brand builder who is not worried about getting their hands dirty.

The leader must work with cross-functional partners across Revenue, Retail and Marketing to identify and execute near term opportunities while building the infrastructure that will enable to the organization to execute best-in-class programming and achieve long-term aspirations.

Responsibilities

• Development of regional marketing priorities, strategies, and solutions
• Responsible for the planning, coordination and local execution of all centrally and regionally led marketing programs in market, Including but not limited to event sponsorships, In-store events, national and regional, promotions, strain / product launches, wholesale programs, etc.
• Management and coordination of master regional program calendar that is inclusive of all marketing programs and activities within the region inclusive of strain / product launches, national programs, regional promotions / events and retail operations initiatives. Prioritization of opportunities, especially when communicating through digital channels, will be crucial when managing the master calendar.
• Customizes digital and printed creative templates for various centrally and regionally led Initiatives to fit regional needs
• Development, planning and execution of new product and strain launch strategies. Closely monitors Innovation calendar and stays In constant communication with regional stakeholders to ensure all launches are maximized through digital and printed channels.
• Serves as the "go-to" for central teams to reach out to for any regional marketing Initiatives
• Ownership of local marketing budgets including tracking spend and measuring return on investment
• Monitor and understand local competitive environment, particularly related to promotional activities, to ensure that GTI's local strategies and tactics are market-leading and effective
• Develop and improve processes to streamline marketing program development across the central teams as well as broader CPG marketing, sales, and retail organizations
• Become the expert in understanding state regulations to inform marketing program opportunities and ensure program and employee compliance with all Green Thumb-based state guidelines

Qualifications

Additional Requirements

The pay range is competitive and based on experience, qualifications, and / or location of the role. Positions may be eligible for a discretionary annual incentive program driven by organization and individual performance.

Green Thumb Pay Range $85,000—$100,000 USD