Vice President, Loyalty & Omnichannel Marketing

VP, Loyalty And Omnichannel Marketing

Simon is hiring a VP, Loyalty and Omnichannel Marketing to lead Simon+, our new loyalty program, and related digital initiatives. Simon+ is a best-in-class loyalty program that rewards shoppers both in-store and online. It merges legacy programs like Mall Insider and Premium Outlets VIP Shopper Club with new incentives such as cash back, points, and exclusive perks.

The VP, Loyalty and Omnichannel Marketing will be the internal authority on the features, benefits, user experience and marketing of Simon+ and our retailer affiliate marketing program, along with being a key collaborator within the Simon Search (online and in-store search) platform. The VP will play a pivotal role in building and expanding these initiatives, collaborating closely with internal cross-functional teams and the ShopSimon.com e-commerce team, to deliver a seamless, loyalty-driven shopping experience across the Simon ecosystem that benefits both consumers and retail partners.

Key Responsibilities :

• Evolve and build upon the Simon+ and Simon Search value propositions, features, and user experience. Continuously enhance the Simon+ program by introducing innovative engagement mechanicsincluding gamified experiences, tiered rewards, and new ways to surprise and delight members.
• Develop and oversee the implementation of a comprehensive marketing plan to support Simon+ and Simon Search growth and engagement objectives. Establish audience segmentation, lead the development of promotional and channel specific engagement strategies for both national and local level execution, and plan the owned, earned and paid media approach for both initiatives. Ensure alignment across digital and physical channels, including value proposition(s), promotions, and customer touchpoints.
• Partner with cross functional stakeholders, both internal and external, to execute all aspects of the marketing plan, including creative briefing, digital content, CRM, media planning, field implementation guides, etc.
• Oversee Simon+ day-to-day operations which include rewards, offers and cash back content, card linking, retailer MIDs, member services and vendor management, as applicable. Maintain program documentation and resolve operational issues swiftly.
• Collaborate with Simon Retailer Marketing to recruit and manage retailer participation. Identify and oversee other partner relationships to enhance program value.
• Collaborate with Simon Digital Development and Operations on platform roadmaps, backlogs, feature deployments, incremental enhancements and issue resolutions.
• Leverage data insights to drive member acquisition, engagement and optimize both program and campaign performance. Champion a culture of experimentation by designing and executing A / B tests and pilot initiatives, using results to inform ongoing program and campaign improvements.
• Lead collaboration between the Simon and ShopSimon.com teams on all Loyalty and Omnichannel initiatives.

Qualifications :

The salary range for this position is $150,000 - $300,000. Actual compensation within that range will be dependent upon various factors, including an individual's skills, experience and qualifications and the geographic location of the job. It is uncommon for an individual to be hired at the top end of the pay range.