Analytics Architect

Job Title : Specialist Campaign Analytics

Job Location : NYC

Job Type : Contract

Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders

Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio

Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams

Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks

Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness

Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions

Handle adhoc requests to contextualize campaign data and support decision making

Attend weekly meetings to understand campaign launches and market trends that may impact results

Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fastpaced environment

Stay current on industry trends emerging technologies and best practices in digital media analytics

Execute special projects and provide coverage for team members as needed

Qualifications

• 2-3 years of direct experience at a brand agency or related vendor in digital media field or role
• Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus
• Direct digital media buying and activating also a plus
• Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks
• Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager
• Proficiency in web analytics tools eg Adobe Analytics Google Analytics
• Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources
• Familiarity with SQL and understanding of Python andor R is a plus
• Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote
• Detail oriented with strong documentation and QA skills to ensure data accuracy and consistency
• Proactive self motivated and able to manage multiple projects independently
• Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences
• Comfort with agile workflows and ability to pivot quickly when priorities shift
• Building reports and dashboards
• Supporting campaign analysis and optimization
• Proactive Communication needed with the planning team and other stakeholders
• Technical Skills Tableau Looker Studio and other data analysis platforms
• Familiarity with site analytics and media platform metrics
• Technical proficiency in using data analysis tools and understanding audience management processes

Nice to Haves

Familiarity with third party tools like Nielsen and Comscore is also beneficial