Marketing Operations Specialist

We are seeking an experienced and hands-on Marketing Operations Specialist to join our client who are a leader in the FinTech industry. Joining there dynamic Marketing team, the Marketing Operations Specialist will play a crucial role in optimizing and streamlining technology, database, and processes to drive efficiency, effectiveness, and overall program success.

This role will be responsible for setting-up and executing campaigns, supporting Sales or Marketing technologies, database accuracy / cleanliness, and supporting cross-functional collaboration between various internal stakeholder teams.

Responsibilities

• Create and execute new outbound campaigns within Marketo.
• Troubleshoot technical issues and collaborate with the team to resolve them.
• Manage campaign member data, including normalization, enrichment, and validation.
• Ensure best practices for data governance, ensuring data accuracy and compliance with relevant regulations.
• Lead marketing automation efforts in various regions, including campaign setup, nurturing, and campaign personalization to drive engagement and conversion.
• Ensure the alignment of technology, data, and processes to support campaign goals.
• Identify opportunities for process improvement between the Marketing / Sales / Business Development teams and implement streamlined workflows.
• Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes.

Requirements

• Must have 2-3 years of hands-on technical experience with marketing automation systems, Marketo, Hubspot, Eloqua or Pardot.
• 3-5 years of experience in revenue or marketing operations, technology, and data management in a B2B SaaS environment.
• 2-3 years of experience working within Salesforce.
• Experience with ABM platforms (e.g., 6sense, Demandbase, Segment) is a plus.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Understanding of data privacy and compliance regulations (e.g., GDPR, CCPA).
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Contract

Job function

Job function

Marketing

Industries

Marketing Services

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