Senior Director, Sales (Heavy Equipment)

Senior Director, Sales (Heavy Equipment)

Senior Director, Sales (Equipment) will own the strategy, execution, and performance of our sales efforts within the equipment industry. This role is responsible for driving revenue growth, improving go-to-market approaches, and building deep customer relationships across this high-potential vertical. The Sr. Director will lead and develop a team consisting of both a manager and multiple individual contributor sales professionals, create a high-performance culture, and align closely with cross-functional stakeholders to deliver maximum impact. Success in this role will be measured by new business acquisition, vertical expansion, customer satisfaction, and long-term revenue generation.

What You'll Do :

• Lead the sales strategy for the equipment vertical, ensuring the team consistently meets and exceeds revenue targets.
• Identify and prioritize target accounts with high growth potential; design sales plays and outreach strategies tailored to this industry.
• Provide hands-on support for high-value deals including prospecting, presentations, proposal development, and contract negotiations.
• Act as a strategic partner to Marketing, Product, and Customer Success to tailor messaging and offerings for heavy equipment customers.
• Hire, coach, and develop a high-performing sales team, establishing clear goals, KPIs, and regular performance reviews.
• Analyze pipeline health, win / loss trends, and market feedback to refine sales strategies and forecast with accuracy.
• Ensure strong sales pipeline hygiene by driving consistent CRM usage, accurate deal tracking, and timely updates across all stages.
• Serve as a subject matter expert on the needs, challenges, and buying behaviors of heavy equipment businesses.
• Represent Billtrust at industry events and conferences, helping to grow the company's presence and reputation in the vertical.

What You'll Bring :

The expected base salary range for this position is $180,000 - $235,000 annually. Compensation may vary depending on several factors, including a candidate's qualifications, skills, experience, competencies, and geographic location. Some roles may qualify for extra incentives like equity, commissions, or other variable performance-related bonuses. Further details will be provided by our Talent Acquisition team during the interview process.

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Billtrust, we celebrate and support diversity and are committed to creating an inclusive environment for all employees. So, if your experience aligns but doesn't exactly match each and every qualification, apply anyway. You may be exactly what we are looking for!

What You'll Get :

Who We Are :

Finance leaders turn to Billtrust to control costs, accelerate cash flow and improve customer satisfaction. As a B2B order-to-cash software and digital payments market leader, we help the world's leading brands get paid faster while transitioning from expensive paper invoicing and check acceptance to efficient electronic billing and payments. With over 2,600 global customers and more than $1 trillion invoice dollars processed, Billtrust delivers business value through deep industry expertise and a culture relentlessly focused on delivering meaningful customer outcomes. #LI-Remote