Content Specialist

Description

Our client is seeking a Full Time / Direct Hire Content Specialist to join their team in Atlanta. This role requires candidates to be in office a minimum of 3 days per week.

We are looking for a Content Specialist to develop, write, and manage engaging content that strengthens our brand presence and supports marketing initiatives. This role will translate complex or technical topics into clear, approachable content that connects with our audience across multiple channels. The ideal candidate is a strong storyteller who understands how content influences awareness, engagement, and conversion throughout the customer or patient journey.

Requirements

What You'll Do

Plan, research, and write content for blogs, website pages, landing pages, email campaigns, and printed materials

Develop clear, audience-friendly messaging that aligns with brand tone and voice

Create and schedule content for social media channels, ensuring consistency across platforms

Collaborate with internal subject matter experts to gather information and translate it into compelling stories

Optimize content for SEO, including keyword research, meta descriptions, and on-page structure

Track content performance and identify opportunities to improve engagement, ranking, and conversion

Manage content calendars to ensure timely publishing and campaign alignment

Coordinate with freelancers, agencies, and creative partners when needed

What You Bring

1 to 4 years of experience in content writing, copywriting, marketing communications, journalism, or a related field

Strong writing, editing, and storytelling skills across multiple mediums

Ability to simplify complex topics into approachable and engaging language

Comfortable working cross-functionally with marketing, subject matter experts, and leadership teams

Familiarity with SEO best practices and content optimization strategies

Experience creating content for websites, blogs, social channels, and email campaigns

Strong organization skills and the ability to manage multiple projects at once

Nice to Have

Experience in healthcare, wellness, professional services, or an industry with technical subject matter

Experience with CMS platforms (WordPress, Drupal, Squarespace, or similar)

Light design skills in Canva or Adobe Creative Suite

Experience with video scripting or short-form content editing

What Makes This Role Unique

This role is hands-on and creative, with direct impact on how audiences understand and experience our brand. You will play a meaningful role in shaping voice, message, and storytelling across the organization.

Innovation starts with people.

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https : / / www.roberthalf.com / us / en / mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract / temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract / temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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