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Digital Marketing Specialist

Digital Marketing Specialist

The Bridal RoomMcLean, VA, United States
8 hours ago
Job type
  • Full-time
Job description

Starting Compensation :  $52,000 annually + quarterly bonus

Start Date :  October 2025

Hours of Work :  Full time; weekend and even / weekend availability required

Please read this job posting in its entirety before applying and follow all instructions

THE OPPORTUNITY

Do you have a passion for luxury fashion, refined branding, and elevated customer experiences? We are seeking a Marketing Manager with a background in the luxury retail or fashion industry to lead the creative and marketing strategy for both The Bridal Room and Soirée.

This is a pivotal role in our business.

You will own and drive our marketing strategy, ensuring our brand not only reflects fashion, but also translates into measurable growth across digital and in-store channels. From executing polished campaigns to developing vendor collaborations, you’ll bring a discerning eye for design, storytelling, and customer engagement.

If you thrive in fast-paced environments, understand the nuances of luxury branding, and have the creativity and drive to grow a premium fashion business, we would love to meet you.

WHAT WE DO

The Bridal Room and Soirée are premier destinations for brides, mothers of the bride and groom, and evening wear clients.

  • The Bridal Room  offers brides an intimate and private luxury shopping experience, providing curated gowns and unforgettable service.
  • Soirée  specializes in evening wear, alterations, and mother-of-the-occasion gowns, offering an elevated experience with the same signature care.

Our team culture is collaborative, fun, and family-oriented. We believe our employees are our greatest asset, and we work together to deliver exceptional experiences for our clients while supporting one another.

WE WANT TO MEET YOU BECAUSE YOU...

  • Have 3–5 years of marketing experience in luxury retail, fashion, or lifestyle brands.
  • You think like a strategist while executing like a creative - balance big picture vision with hands-on delivery.
  • Possess a refined aesthetic and understand the nuances of visual branding in the luxury space.
  • Are proficient in design and content creation tools (Canva required; Adobe Suite video editing a plus).
  • Excel at storytelling, copywriting, and social media strategy for aspirational brands.
  • Have experience managing marketing campaigns and promotions.
  • Are detail-oriented, organized, and able to execute projects flawlessly.
  • Are collaborative, confident, and able to work closely with leadership, vendors, and creative partners.
  • Can stay poised, focused, and adaptable in fast-paced, high-touch environments.
  • Are passionate about luxury fashion, growth, and elevating customer experiences.

    • DUTIES & RESPONSIBILITIES

  • Branding & Strategy
  • Develop and maintain brand guidelines to ensure consistency in design, communication, and customer experience.
  • Uphold a clear and consistent brand voice, tone, and aesthetic across bridal and evening locations.
  • Ensuring websites are up to date with images and overall ecstatic
  • Marketing & Content Creation
  • Create branded materials : flyers, signage, email graphics, lookbooks, in-store displays, social media assets, and promotional materials.
  • Design and produce creative assets for campaigns, events, styled shoots, influencer collaborations, and trunk shows.
  • Oversee in-store branding and signage to ensure seamless customer journey.
  • Lead all Facebook, Instagram, google Ad’s campaign with SYVO
  • Social Media & Digital
  • Develop and execute social media strategies and content calendars (Instagram, TikTok, Pinterest, Facebook) for both locations and  ensure content not only engages but also converts followers into clients.
  • Design, write newsletter, and schedule daily content with a focus on engagement and storytelling.
  • Track and analyze performance metrics; adjust strategies for continual improvement.
  • Collaborate with web vendors, designers, and leadership to support traffic, conversions, and brand awareness.
  • Campaigns & Partnerships
  • Lead all marketing initiatives, seasonal promotions, and campaign launches.
  • Build relationships with vendors, venues, and industry partners to expand visibility.
  • Reporting & Insights
  • Take ownership of marketing analytics, using insights to recommend strategy adjustments and drive results.
  • Analyze customer behavior and content performance to optimize brand impact.
  • Present monthly brand insights and performance recaps to leadership.

    • 📍 Location :  McLean Virginia - Hybrid role (split between working from home office and in the boutique), some weekends are required

    💼 Type :  Full-time

    How to Apply :  Please send your resume to fnero.hea@gmail.com and hebaadat@thebridalroom.net and must include a portfolio of past work. And a short note on 1) why you are a great fit and 2) how you’ve executed marketing strategy in the past and the results you’ve delivered.

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    Digital Marketing Specialist • McLean, VA, United States