[WEBTOON] Content Strategy Lead

[WEBTOON] Content Strategy Lead

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment's passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company's content partners include Discord, HYBE and DC Comics, among many others.

We are looking for a passionate and strategic Content Strategy Lead to join our team. In this role, you will be instrumental in shaping the future of digital comics by driving data-informed decisions and identifying new growth opportunities. This is a unique opportunity to work at the intersection of data, creativity, and technology, helping to build the world's most vibrant platform for digital storytelling.

This position will be a key contributor to our Content Strategy team, responsible for analyzing our content library's performance, identifying strategic opportunities, and informing our content acquisition and programming decisions while ensuring that our content strategy is both artistically compelling and commercially successful.

Essential Duties :

• Drive content strategy and programming decisions by leading in-depth analysis of title performance, focusing on user engagement, consumption trends, and monetization data.
• Stay informed on the latest trends in digital comics and graphic novels, analyzing competitor strategies and finding new opportunities for our content.
• Collaborate with the Content and Marketing teams to develop and execute a holistic content strategy that drives audience growth and engagement.
• Offer strategic insights that inform all content decisions, from developing new title launch strategies to optimizing our full content mix.
• Provide strategic support on programming decisions to maximize content performance
• Identify and analyze new content categories, formats, and acquisition strategies to expand our platform's reach and appeal.
• Create clear, compelling presentations to communicate insights and strategic recommendations to senior leadership.
• Work on special projects and long-range planning initiatives to support the growth of the WEBTOON platform.

Minimum Qualifications :

What We Offer :

$100,000 - $180,000 a year

With approximately 155 million monthly active users, WEBTOON Entertainment's IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad the world's leading webnovel platform WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. Join us and work with some of the biggest artists, IP, and fandoms in comics!