Marketing Coordinator, Integrated Enrollment Management

Marketing Coordinator, Integrated Enrollment Management

10003105

Fairfax, VA

Classified Staff

Opening on : Aug 22 2025

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Department : Division of Enrollment Management

Classification : Public Relations & Mktg Spec 2

Job Category : Classified Staff

Job Type : Full-Time

Work Schedule : Full-time (1.0 FTE, 40 hrs / wk)

Location : Fairfax, VA

Workplace Type : Hybrid Eligible

Pay Band : 03

Salary : Salary commensurate with education and experience

Criminal Background Check : Yes

About the Department :

In collaboration with the George Mason University community, and as part of the Office of the Provost, the Division for Enrollment Management optimizes student recruitment and retention by developing and implementing strategic enrollment plans, overseeing the admissions process, providing financial aid services, and managing the Mason Student Services Center-a centralized student services resource. The Division's activities support the achievement of institutional enrollment goals by placing the student (and family) at the center of our work, supporting a culture of transparency, and leveraging data to inform decision-making.

The Integrated Enrollment Marketing (IEM) team is charged with the creation, maintenance, and execution of Enrollment Management's multichannel marketing and communication plans to support and enhance the recruitment, admission, and enrollment of new students to the university. IEM has direct oversight and responsibility for all enrollment-related undergraduate marketing efforts, including both digital and print collateral, and functions in an advisory capacity for graduate-level marketing.

About the Position :

The Marketing Coordinator, Integrated Enrollment Management uses email, social media, print, and digital marketing strategies to build a strong applicant pool for eventual enrollment.

Responsibilities :

Develops targeted email campaigns that reach the right audience segments and highlight the college's unique selling points, academic programs, student life, and career opportunities

• Crafts compelling email copy and designs visually appealing emails with strong calls to action that encourage recipients to learn more and apply;
• Builds, edits, and tests email templates in Salesforce Marketing Cloud and / or TargetX Email Builder;
• Analyzes email campaign performance to track open rates, click-through rates, and conversion rates to identify what resonates with potential students and refine future campaigns;
• Primary liaison to about 1 / 3 of targeted populations, colleges, and schools; and
• Primary liaison for about 1 / 3 of featured recruitment events.

Acts as a primary creator of clear, persuasive, and engaging written content that positions the college as a top choice for prospective students

Oversees the creation and execution of compelling, organic video content designed to attract prospective students who align with the university's target profile.

This role is responsible for driving engagement and encouraging applications by :

Creates and assists in the management of digital advertising for recruitment to leverage the power of online advertising to attract a qualified pool of prospective students

Maintenance and management of project management resources

Required Qualifications :

Preferred Qualifications :

Instructions to Applicants :

For full consideration, applicants must apply for Marketing Coordinator, Integrated Enrollment at https : / / jobs.gmu.edu / . Complete and submit the online application to include three professional references with contact information, and provide a Resume for review.

Posting Open Date : August 22, 2025

For Full Consideration, Apply by : September 5, 2025

Open Until Filled : Yes