Director, Growth Marketing

Director, Growth Marketing

Boulder Care is an award-winning digital clinic for addiction medicine, recognized for both innovation and high quality of patient care. Founded in 2017 by CEO Stephanie Strong, our mission is to improve the lives of people with substance use disorders through compassionate, evidence-based care.

We provide Boulder patients with a fully virtual, multidisciplinary care teamincluding medical providers and peer recovery specialistswho deliver personalized treatment, including medication-assisted treatment (MAT) and ongoing support. Our approach is grounded in clinical excellence, patient-centered care, and a commitment to reducing barriers to recovery. Boulder partners with leading health plans, employers, and community organizations to ensure that our services are accessible and covered for the people who need them most.

Named by Fortune as one of the Best Workplaces in Healthcare, Boulder fosters a culture of kindness, respect, and meaningful work that delivers outstanding patient outcomes and moves the addiction medicine industry forward.

As the Director of Growth Marketing, you will lead our multi-channel strategy for patient acquisition and partner engagement. You will own the vision, strategy, and execution of campaigns that bring new patients into our care, while also driving awareness and collaboration among payers, partners, and communities.

In addition, as our growth marketing function expands, you'll be instrumental in shaping the team defining the structure, hiring, and developing talent across enrollment, social, and digital marketing roles. You'll also work cross-functionally with our Creative, Product, Data, and Clinical teams to deliver measurable, sustainable growth.

Reporting to the Head of Growth, this is a role for a strategic and analytical builder who thrives in a high-growth environment, balances creativity with performance rigor, and uses insights to drive continual improvement.

Growth Strategy & Leadership 40%

• Develop and lead Boulder's comprehensive growth strategy across digital, community, and partner channels
• Oversee campaign planning and execution for both direct-to-consumer (DTC) and B2B (payer) audiences
• Lead and mentor a high-performing team to drive acquisition goals
• Partner with Product, Clinical, and Creative teams to align on patient growth priorities

Acquisition & Optimization 40%

Brand & Community Marketing 20%

What you bring :

Work environment :

Expected hours of work : This is a full-time position expected to work 40 hours between Monday-Friday during standard business hours.

Compensation : The starting pay range for this position is $150,000 - $170,000; base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including equity grants in addition to a full range of medical, financial, and / or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave).

Some of Boulder's amazing benefits for regular, full-time employees :

Our values :

Boulder Care believes the people who manage our product and team should be representative of those who use the platform. This includes people from backgrounds that are historically underrepresented in the industry. We celebrate differences and are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, citizenship, marital status, disability, gender identity or veteran status. If you are a qualified person with a passion for what we do, please apply!