Marketing Specialist

Marketing Specialist

Assists in the development and implementation of various media platforms, public relations, marketing, and advertising programs, plans, and strategies to effectively promote the image, goals, objectives, activities, and events of the City of Las Cruces. Environmental factors work is performed in a standard office environment. Physical factors light physical demands; mostly desk work requiring the ability to lift and carry files and reports and frequent use of a personal computer. Work situation factors position involves competing demands, performing multiple tasks, working to deadlines, occasional work beyond normal business hours, and responding to customer issues. Regular attendance is an essential function of this job to ensure continuity of services. Position is subject to drug testing in accordance with applicable State and Federal regulations and City of Las Cruces policies.

This posting will be used to fill a full-time, regular; non-exempt; non-represented position within Parks and Recreation, but may be used to fill other full-time, part-time, temporary, contract, or other similar positions that become available in various City Departments. First consideration may be given to current City of Las Cruces employees who meet the minimum qualifications. Meeting or exceeding the minimum qualifications does not guarantee an invitation to participate in the process. This position is graded RN09.

Duties and Responsibilities

Assists in the development, creation, monitoring, and maintenance of marketing for assigned department or program; supports development of advertising ensuring continuity across all platforms. Prepares, reviews, and edits draft communications such as press releases, feature stories, newsletters, marketing, and advertising material to meet deadlines and provide accurate, clear, and concise information. Manages and develops content for social media and updates various social media platforms; coordinates the development and distribution of information utilizing a variety of media and responds to inquiries to ensure effective, consistent, accurate, and timely communication. Conducts research on various topics, events, activities, and items of interest or concern; responds to inquiries and requests and gathers information to prepare packets of information for dissemination. Prepares and presents various special and recurring reports; maintains program records and files to ensure compliance and meet performance targets. Assists and supports with various projects to include advertising, marketing, social media, and sales initiatives to meet established goals and objectives for assigned department or program.

Minimum Qualifications

Equivalent to an Associate's degree, designated or undesignated, in Journalism, Communication, Creative Media, Marketing, Business or Public Administration or related field AND one (1) year of related experience in a media, sales, or marketing business environment preparing professional correspondence using various mediums of communication. A combination of education, experience, and training may be applied in accordance with City of Las Cruces policy. Licenses / Certification(s) Valid Class D driver's license may be required or preferred. If applicable, position requires an acceptable driving record in accordance with City of Las Cruces policies.

Knowledge, skills, and abilities knowledge of principles, practices, techniques, activities, rules, and regulations related to the operations and functions of the position and services provided; current principles of record keeping and records management; principles and practices of effective research methods and data analysis, customer service, and problem resolution techniques; occupational and environmental safety and health hazards, and safety practices; safe and effective use and maintenance of related tools, materials, and equipment; current methods and standards for preparing effective business correspondence; correct English usage, grammar, composition, spelling, punctuation and vocabulary; business and personal computers and related software applications; City organization, operations, policies, and procedures to effectively perform the required functions and duties of the position. Ability to perform a variety of duties and responsibilities and assess and prioritize multiple tasks, projects, and demands to meet deadlines; ensure appropriate levels of customer service to achieve expectations and meet objectives; read, understand, and assure compliance with a variety of policies, procedures, rules, standards, and regulations governing related activities and functions; collect applicable information and maintain accurate and timely records; maintain confidentiality of information and data; communicate effectively orally and in writing and use interpersonal skills to sufficiently exchange or convey information and receive work direction; prepare and present accurate and reliable information and reports; establish and maintain effective and appropriate working relationships with employees, other agencies, and the public; safely and effectively operate relevant tools, equipment, and motorized vehicles; navigate across even and uneven surfaces; timely and accurately enter data and update records using various mediums and formats; take initiative and exercise sound independent judgment within established procedural guidelines and carry out primary responsibilities in accordance with all governing regulations, statutes, and procedures to ensure achievement of goals and objectives. Skills in reading, understanding, and applying relevant rules, ordinances, codes, regulations, policies, and procedures; effectively managing assignments; responding to inquiries timely and within the scope of delegated authority; responding appropriately, maintaining objectivity and freedom from prejudice, and exercising sound judgment and understanding in all interactions; effectively working independently, or as a team member, in various environments with changing priorities; preparing and presenting various reports, documents, forms, and correspondence; researching information, analyzing data, maintaining accurate records, and updating information in various mediums and formats; operating a personal computer with installed generic and specialized software; preparing and presenting information in a clear and concise manner; demonstrating appropriate and effective interpersonal communication and conflict resolution skills; performing highly effective support in assigned areas.