Overview
Influencer & Ambassador Marketing Manager at Brother USA. Develops, implements, and manages the organization's affiliate and influencer marketing strategies to drive brand awareness, customer acquisition, web sales, and revenue growth. Collaborates with Product, Marcom, and e‑Commerce teams and supports an in‑house transition from agency‑led to in‑house oversight.
Duties & Responsibilities
Relationship Development
- Identify, vet, and contract with influencers and ambassadors across relevant platforms (Instagram, Facebook, TikTok, YouTube, etc.).
- Foster long‑term partnerships that build authenticity and trust with audiences.
- Serve as the primary liaison between the brand and talent, agencies, or talent managers.
Program Strategy & Execution
Develop and manage the overall influencer and ambassador marketing strategy aligned with brand and business goals.Build scalable programs that leverage micro, macro, and celebrity‑level influencers, as well as long‑term brand ambassadors.Lead campaign planning from creative concept to execution, ensuring alignment with brand guidelines and messaging.Manage annual and campaign budgets, ensuring ROI and cost efficiency.Collaborate with internal channels to drive Ambassador‑related content creation and implementation into brand media / marketing channels, including SEO impact.Identify trends and insights on Ambassador marketing and optimize spend and performance based on data and historical performance.Develop and manage workflow and processes for Influencer / Ambassador content using internal tools (e.g., Workfront, gen.video).Brainstorm growth strategies with product and marketing teams to align with BU and Product roadmaps.Provide thought leadership on Influencer and Ambassador marketing best practices.Collaborate with internal teams, agencies, and vendors to create and implement influencer / ambassador creative to drive engagement and KPIs.Track content performance by Ambassador and report on impact and lift.Evaluate emerging platforms / technologies for content‑driven marketing and advise on adoption where appropriate.Develop a framework for evaluating talent effectiveness and when to leverage influencers vs. ambassadors.Reporting & Analytics
Oversee campaign execution to ensure deliverables are met on time and on brand.Track performance metrics (reach, engagement, conversions, ROI) and provide actionable insights for optimization.Utilize tools such as Gen.Video for influencer discovery, management, and reporting.Define campaign metrics and report KPIs to brand stakeholders.Measure and report performance of all Influencer / Ambassador campaigns against goals.Cross‑Functional Collaboration
Partner with brand, social media, PR, e‑commerce, and creative teams to ensure consistent storytelling.Collaborate with legal and procurement on contracts, usage rights, and compliance.Work with analytics teams to refine KPIs and performance measurement.Liaise with regional counterparts across the Americas to align strategies and ensure consistent execution.Experience & Qualifications
Education
Bachelor's Degree (or equivalent experience) in Marketing, Communications, or related field.Experience
7+ years of experience in planning digital marketing programs including paid media, channel marketing, affiliate marketing, influencer marketing, etc.Licenses & Certifications
Impact Certificate - PreferredSoftware / Technical Skills
Impact Platform and Gen.id PlatformStrong knowledge of traditional PC and Apple software suitesStrong understanding of social media platforms, trends, and content formatsKnowledge of media tracking platforms like Cision, HubSpot or MeltwaterOther Skills
Excellent communication and relationship‑building skillsAbility to analyze data and knowledge of affiliate sales / growthAbility to manage complex projects end‑to‑endProven track record managing influencer campaigns with measurable resultsExperience negotiating contracts and managing budgetsComprehensive knowledge of public relations and influencer marketing strategiesStrong knowledge of social media channels : Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc.Collaboration skills to work with diverse stakeholdersAttention to detail and follow‑up abilityKnowledge of Digital PR Tools (Prowly, Muck Rack, Prezly, or Critical Mention)Knowledge of office equipment B2C / B2B markets (preferred)Knowledge of creator, crafting, sewing & embroidery, and / or printing industries (preferred).Additional Details For This Role
This role will be a hybrid role. Subject to business needs, employees may work remotely up to two days per week. Assigned office days will be determined by managers.
Benefits & Compensation
Base Salary
The targeted base salary range for this position is $105,000 - $125,000 per year.Additional Compensation
Eligible for a 15% bonus at 100% of target, with potential to exceed based on company performance.Benefits
Comprehensive benefits package including health, vision, and dental insurance from day one, 401(k) with employer match, and educational assistance program. Details at Brother benefits site.
Equal Opportunity
Brother International Corporation is an equal opportunity employer. Reasonable accommodations available for applicants with disabilities. Contact accommodations@brother.com for access requests.
Our Mission, Vision & Culture and Where We Work sections provide additional context about Brother and its values, offices, and operations.
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