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Marketing Director Job at Avenue5 Residential in Santa Ana
Marketing Director Job at Avenue5 Residential in Santa AnaMediabistro • Santa Ana, CA, United States
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Marketing Director Job at Avenue5 Residential in Santa Ana

Marketing Director Job at Avenue5 Residential in Santa Ana

Mediabistro • Santa Ana, CA, United States
15 days ago
Job type
  • Full-time
Job description

About Us

Avenue5 is a vibrant third‑party multifamily property management firm with locations across the United States. We pride ourselves on an inclusive, make‑it‑happen culture where we listen to our associates, invest in their growth, approach decisions with their best interests in mind, and celebrate success.

Primary Responsibilities

  • Collaborate with on‑site property teams and corporate marketing to design customized growth strategies for 25‑40 regional properties.
  • Recommend effective property marketing programs, including demand generation, retargeting, marketing automation, and digital / social media.
  • Create dynamic and engaging marketing campaigns using both digital and traditional channels (e.g., brochures, flyers, direct mail, billboards, email, landing pages, microsites, social media, radio).
  • Mentor on‑site property marketing teams in collateral development for websites, ILS, Craigslist, social media, and print.
  • Understand business objectives to maximize property marketing performance.
  • Review and analyze property budgets with operations and clients.
  • Maintain knowledge of industry trends, technology, and competitor strengths / weaknesses.
  • Present marketing strategies and results at quarterly and annual business reviews.
  • Coach on‑site sales teams, provide performance feedback, and support sales techniques.
  • Work with property teams to create growth strategies and support RFP / RFI responses.
  • Perform other duties as assigned.

Education and Experience

  • Bachelor’s degree is required.
  • Five plus years of experience in direct real estate multifamily marketing within the property management industry is required.
  • Three to five years of pre‑development, lease‑up, and / or grand opening experience preferred.
  • Three to five years of advanced proficiency in social engagement and marketing campaign management on Facebook, Twitter, Instagram, YouTube, and Pinterest is required.
  • Advanced level knowledge of Microsoft Office Suite (Outlook, Word, PowerPoint, Excel) is required.
  • Three to five years of experience in website, ILS, Craigslist, SEO, SEM, and digital data aggregators is required.
  • Three to five years of experience in Yardi Voyager Marketing module, RealPage, or other equivalent system is required.
  • Two to three years of digital, creative, and branding agency experience required.
  • Three to five years of experience in Google Drive, Google Analytics, and Google AdWords is preferred.
  • Participation in industry groups is a plus.
  • OMCP certification is preferred.

    • Skills and Requirements

  • Ability to work independently and prioritize effectively in a fast‑paced environment.
  • Intermediate to advanced level knowledge of MS Office Suite (including Excel functions).
  • Excellent written and verbal communication skills.
  • Exceptional conceptual and creative thinking skills with solid knowledge of typography, color theory, design, and layout principles.
  • Exceptional project management skills required (PMP certification is a plus).
  • Strong understanding of property management industry trends, issues, and emerging technology.
  • Outstanding presentation skills to command an audience of internal and external stakeholders.
  • Demonstrated experience in managing, expanding, and developing client relationships.
  • Entrepreneurial mindset and go‑getter attitude with proven ability to work independently and in a team.
  • Create a climate where associates want to do their best by leading and communicating a shared vision and providing coaching and development.
  • Positive demeanor, voracious appetite to learn new things, and excellent professional judgment.
  • Required to complete Avenue5 Fair Housing and Prevention of Discrimination and Harassment training and other courses, if assigned.

    • Scheduling

  • Required to maintain a regular schedule that may require working outside business hours, weekends, and non‑traditional holidays.
  • Ability to travel (35%).

    • Environment

  • Exposure to an office building environment.

    • Physical Requirements

  • Ability to lift, push, and pull up to 25 pounds.
  • Ability to remain stationary, move around, reach, and position oneself for extended periods.
  • Must be able to observe and detect signs of emergency through visual and / or auditory cues.
  • Ability to communicate and express ideas with others, and convey detailed instructions accurately, loudly, or quickly.
  • Ability to perceive sounds at normal speaking levels.
  • Visual requirements include color, depth perception, and field vision.
  • Ability to compare, copy, coordinate, synthesize, negotiate, and instruct.
  • Ability to tolerate stressful situations.
  • Ability to work under minimal to moderate supervision.

    • Diversity : Avenue5 is an Equal Employment Opportunity / Affirmative Action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.

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    Director Residential • Santa Ana, CA, United States

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