As a part of the Sunrise team, supporting our Mission, Principles of Service and Core Values is a fundamental part of this job. Our foundational belief is the sacred value of human life. Every year, team members are assigned required training that applies to their role to ensure that these standards are always met. The unique responsibilities for this role include but are not limited to the essential functions listed below :
Essential Duties : People
- Provides one-to-one support to DOSs as assigned by their Regional Director of Sales
- Ensures that all team members in the community understand that sales is everyone’s responsibility and are knowledgeable and trained in their role of Marketing and Sales
- Provides marketing and sales leadership to all team members
- Delivers training on sales-related topics as directed by their Regional Director of Sales
Essential Duties : Product
Demonstrates a strong understanding of the senior care market and Sunrise’s niche in that market, especially the local competitive environmentEnsures that all model rooms meet guidelines in terms of layout and décorReviews and facilitates the Move-In Packet with the resident and / or familyFacilitates and coordinates the Resident Assessment with Resident Director of Care, Assisted Living Coordinator and / or Reminiscence CoordinatorOversees and manages the move-in process as outlined in the Resident Move-In and the Suite Readiness checklistsEnsures all Sunrise and state mandated paperwork and forms are completed on or before the move-in date by the family and / or residentOverall oversight of the resident’s administrative files to ensure fully prepared according to Sunrise and state specific regulatory requirementsEssential Duties : Profit
Assists in the presentation and value of Sunrise’s products and services for our residents, families and team members and targeted referral sourcesUnderstands and manages the department budget to include labor and other expenses and its impact on the community’s bottom lineReviews monthly financial statements and implements plans of action around deficienciesStudies the market and contributes to the creation of a dynamic, successful Quarterly Sales PlanUses discretion and independent judgment in identifying referral sources and how much time to devote to particular marketing strategiesMaintains a thorough working proficiency of Customer Relationship Management (CRM) lead tracking database and keeps all contact records currentBuilds customer focused relationships by advancing the lead through the sales process and gaining customer commitmentStrives to meet / exceed targeted occupancy & salesLeverages multiple revenue drivers (pricing, inventory, services, etc) that drive the top lineGenerates leads and move-ins from targeted referral sourcesPlans and executes presentations to professionalsPlans call objectivesClearly articulates the benefits of referring to Sunrise Senior LivingCreates, updates and implements Quarterly Sales Plan while assigned to that communityAssists community in conducts bi-annual competitive market research ranking and analysis and accurately reports data on the competitor tracking formUnderstands competitive opportunities & threats and presents strategic alternatives to combat these to the Executive Director and regional sales leadershipProcess and submits monthly expenses and budget data timely per Sunrise policies and internal business controlsUnderstands the internal cost associated with all Sunrise resident care programsEssential Duties : Leadership & Development
Partners in the delivery and participation in Learning Channel Training and self-study programs during the required timeframeDevelops a working knowledge of state regulations and ensures complianceAttends regular meetings; Stand Up, Cross Over, Department Head Meetings, Town Hall, Quality Improvement, and others as directed by the Executive Director