Director, Digital Brand Activation

Job Description

We're seeking a Growth- and Improvement-minded leader to build a purpose-built, customer experience-driven omnichannel engine across our U.S. Animal Health portfolio. You will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, you will connect brand teams, inside / field sales, and customers to deliver measurable revenue impact, increased market share, and a best-in-class digital experience.

Strong communication across the organization with key outcomes are a contributor to the success of this role.

Key responsibilities may include, but are not limited to :

Strategic Planning Communications :

• Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth
• Define scalable initiatives and align them with market delivery roadmaps
• Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing / Digital Activation.

Digital Targeting and Marketing :

Market Intelligence & Research :

Commercial Excellence :

Collaboration with Cross-Functional Teams :

Performance Analytics :

Global and Regional Strategy :

Other

Required Background & Education :

Required Skills / Abilities :

Required Skills :

Business Strategies, Change Management, Digital Brand Strategy, Digital Marketing, Direct Marketing, Global Strategy, Key Performance Indicators (KPI), Marketing, Results-Oriented, Strategic Leadership, Strategic Planning, Team Leadership

Preferred Skills :

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only :

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit :

EEOC Know Your Rights

EEOC GINA Supplement

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

The salary range for this role is

$169,700.00 - $267,200.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at

You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only : We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only : We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status : Regular

Relocation : Domestic

VISA Sponsorship : No

Travel Requirements :

25%

Flexible Work Arrangements :

Not Applicable

Shift : 1st - Day

Valid Driving License :

Yes

Hazardous Material(s) :

N / A

Job Posting End Date :

12 / 2 / 2025