584 Digital Operations Specialist

Company : WWAYTV

Position : #584 Digital Operations Specialist (DOS)

Reports to : Sales Manager

WWAY is a media company innovating in the digital age. Our purpose is to serve the greater good of our communities in Southeastern North Carolina through a modern delivery of local news impactful area events and innovative marketing services that deliver measurable results for businesses of all sizes. Partnering with WWAY Strategic Marketing Solutions means unlocking a local team of experts dedicated to your longterm business success. With the backing and support of one of the nations largest privately held media companies Morris Multimedia we bring that rare combination of local heart and hustle with national amplification and knowhow. Striving to serve the greater good of our communities we ensure that our local customers are growing and thriving with our strategic marketing solutions that include original content multiplatform audience reach and cuttingedge attribution.

The Digital Operations Specialist (DOS) is a critical element in the success of the TV Stations digital business. Essentially serving as a project manager this person works with internal departments various vendor partners and an array of marketing tools to fulfill client or TV Station deliverables on time and on budget. Ultimately this person is responsible for making sure the deliverables meet and / or exceed client expectations after the sale.

The Digital Operations Specialist must be a well organized detailoriented skilled enthusiastic positive and resourceful individual with a keen aptitude for creative problem solving.

Here are the digital marketing products and services that are fulfilled by internal and external teams :

Website Services : Wordpress & Shopify Website Design Hosting Domain Security Updates

Content Services : SEO Social Media Management Email / Text Video Production Graphic Design etc.

Advertising Services : SEM / PPC Targeted Display OTT / CTV YouTube Social Media Advertising

Software Services : Contesting Business Listings Reputation

News Website : Display Ads Video Pre / Post Roll Deals Content Sponsorships Native Advertising

News Mobile App : Display Ads Video Pre / Post Roll Content Sponsorships Native Advertising

OTT / CTV App on Roku / Amazon / Apple : Streaming TV ads Native Advertising

Daily Email Newsletter : Display Ads Content Sponsorships Native Advertising

NonTraditional : Event Marketing Outside Media Partnerships etc

DOS Responsibilities

PreSale Support :

Design sales collateral templates or presentations in Canva as needed

After a Sale :

Assist in gathering all required account access and content / brand assets from the client.

Put in insertion orders to kick off project tasks to be completed by internal / external fulfillment teams

Onboarding :

Take an active role in onboarding conversations with client fulfillment team and / or internal departments

Account Management :

Hold internal departments and / or vendor partner fulfillment team accountable for meeting client expectations

Monitor and communicate project updates via Basecamp (project management tool)

Serve as the communication liaison between the client or salesperson and fulfillment teams

Reporting :

Produce a client campaign report presentation monthly (mostly automated via Agency Analytics)

Produce TV station website and mobile app analytics reports (mostly automated via GA4

Update the Work In Progress (WIP) google sheet weekly and ensure everything is running as ordered

Recon :

Verify accuracy of invoices

Assist Digital Sales Manager (DSM) in identifying upsell or improvement opportunities

Skills & Qualifications

1 year of experience in a Project Management Sales Assistant or Digital Marketing role

Approachable personable and resourceful problemsolver always looking for the winwin

Exceptional professional interpersonal verbal and written communication skills

Exceptional organizational skills with meticulous attention to detail

Highlymotivated with the ability to work both independently and in a crossfunctional team setting

Any experience in digital advertising platforms website services online visibility and content marketing

Any experience working in Meta Business Manager and Google Ads Manager (administrative tasks)

Any experience with tools such as Basecamp AgencyAnalytics Canva Google Workspace (not required)

What We Offer

Dedicated workspace in the new state of the art facility at WWAYTV studios in Leland NC

Local collaborative decision making as the only privately owned TV station in the area

A familylike work culture where we prioritize our people and communities

The opportunity to learn gain certifications and potentially advance within the company

Compensation & Benefits

Type : Full Time Exempt

Compensation : paid bimonthly (commensurate with experience)

Benefits : 401k Match PTO Medical Dental Vision (significantly subsidized)

It is the policy of WWAYTV LLC that Employment shall be based on merit qualification and competence. Employment practice shall not be influenced or affected by virtue of an applicants or an employees race age sex religion color national origin or disability. We utilize DMV & criminal background checks as a condition of employment. Females and minorities are encouraged to apply.

Required Experience :

Senior IC

Key Skills

Financial Services,Information Technology,Cost Control,Corporate Risk Management,Law

Employment Type : Full-Time

Experience : years

Vacancy : 1