Assistant Athletic Director of Marketing & Fan Experience

Job Summary

Assistant Athletic Director of Marketing and Fan Experience

University of South Carolina Upstate

STAPO25

Spartanburg, SC

The Assistant Athletic Director of Marketing and Fan Experience serves to increase the awareness of the athletics department on-campus and within the greater Upstate region through various marketing initiatives, branding efforts, game day promotions, and corporate sponsorship agreements. Job Related Minimum Required Education and Experience Requires a bachelors degree in a job related field and 1 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and / or experience. Required Certification, Licensure / Other Credentials A valid drivers license. Preferred Qualifications Bachelors degree in sports marketing, advertising, sports management or other related fields and 1 year of experience in collegiate sports marketing or related field. A masters degree and two years of experience in collegiate sports Marketing is preferred. Knowledge / Skills / Abilities Good driving record and a successful background check is required. Able to work a flexible schedule to include nights and weekends. Able to travel to out-of-town meetings and conferences. Knowledge of NCAA rules and regulations, exceptional interpersonal and leadership skills. Strong computer skills and excellent written and oral communication skills. Off campus meetings with various constituents. Job Duties Job Duty Design and execute promotional plans for USC Upstate home athletic events with an emphasis on engagement in-venue through innovative fan experience and on social media to reach the Upstate student body and surrounding community. Priority given to mens and womens basketball. Essential Function Yes Percentage of Time 25 Job Duty Create graphics and edit photos for use on in-venue videoboard presentations, social media and in other marketing materials including traditional media outlets and on-campus flyers. Essential Function Yes Percentage of Time 15 Job Duty Design and execute all game day marketing plans for all USC Upstate home athletic events; Design, coordinate and manage in-game entertainment for all home athletic events including music, script writing and on-court / field promotions. Assist in the creation and implementation of ticket sales program and student ticket marketing for mens and womens basketball. Essential Function Yes Percentage of Time 30 Job Duty Design and implement effective social media campaigns, local traditional media marketing and grassroots efforts including schedule cards, posters and signage. Management of the departments student-athlete social media photo sharing account. Essential Function Yes Percentage of Time 5 Job Duty Assist with the Spartan Golf Classic, Spartys Ball and Auction and be a resource for efforts supporting the U-Club. Essential Function Yes Percentage of Time 5 Job Duty Recruit and supervise volunteers, student workers / intern in their role with executing the overall promotions plan. Essential Function Yes Percentage of Time 10 Job Duty Coordinate all signage promoting home contests. Essential Function Yes Percentage of Time 5 Job Duty Other duties as assigned by the Senior Associate Athletic Director for External Operations. Essential Function Yes Percentage of Time 5 Position Attributes Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR Drug and Alcohol Testing.