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Marketing Manager - Product Marketing
MindlanceWauwatosa, WI, United States8 days ago
Job type
- Temporary
Job descriptionr (contract) dedicated to supporting the BARDA program, which aims to advance next- neration point-of-care ultrasound (POCUS) solutions for emer ncy medicine and trauma care. This role will be instrumental in executing BARDA program deliverables, managing cross-functional timelines, and leading stakeholder enga ment initiatives-including a Customer Advisory Board (CAB) and a national clinical partnership with the American Colle of Emer ncy Physicians (ACEP). Lead the planning and execution of a multi-year CAB program : ment strategy logistics, content development, and follow-up actions ment Serve as the marketing liaison for a national clinical partnership focused on emer ncy medicine : ment activities with broader marketing goals n Development Lead strategic initiatives to define and validate the value proposition, evidence neration, and reimbursement strategy for BARDA-supported innovations : neration to support product claims and clinical utility claims matrix planning and validation with cross-functional input , and payment pathways insights from CAB and ACEP partnership to inform messaging and proof points ment Drive execution of commercial activation deliverables including : neration and customer stories and testimonials Collaborate with cross-functional teams (product, clinical, regulatory, regional marketing) to ensure alignment and timely delivery Track progress against milestones and provide regular updates to leadership 7+ years of experience in healthcare marketing or product mana ment - in the USA Demonstrated experience developing healthcare product value propositions, supporting evidence neration, and navigating reimbursement strategy including coding and covera pathways Proven experience managing advisory boards, KOL panels, or customer councils Strong project mana ment skills with ability to mana multiple stakeholders and timelines Familiarity with emer ncy medicine, reimbursement or POCUS technologies is a plus Excellent communication, facilitation, and documentation skills Experience working in a matrixed, cross-functional environment Estimated 20-30 hours / week Participation in global team meetings - willing to adjust work times to accommodate Europe (early start) Travel to conferences, CABs and team meetings as needed Deliverables aligned with product development and launch milestones
Title - Marketing Mana
- r - Product Marketing
Number of Leased Workers needed - 1
Tentative start date - asap
Tentative end date - 12 Month
Work shift (days / times) - Day shift / 1st Shift(could be weekends twice a year)
Work Location - Remote with 20% travel to US Sites
Travel Required (% of travel) - 20% in US
Is this a temp to perm position - possible but not guaranteed
Overview
We are seeking a highly organized and strategic Marketing Mana
Key Responsibilities
Customer Advisory Board (CAB) Leadership
o Develop charter, member profiles, and enga
o Coordinate quarterly virtual meetings and two in-person summits
o Mana
o Synthesize insights and integrate into product and marketing strategy
ACEP Clinical Partnership Enga
o Coordinate participation in summits, chapter meetings, and strategy sessions
o Align messaging and enga
o Capture and apply clinical insights to support product positioning and adoption
Value Prop and Evidence
o Develop differentiated value propositions aligned with clinical and market needs
o Coordinate evidence
o Mana
o Support reimbursement strategy including coding, covera
o Levera
Marketing Program Mana
o Value proposition development and refinement
o Claims matrix coordination and validation planning
o Evidence
Qualifications
Contract Scope
EEO :
"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority / Gender / Disability / Religion / LGBTQI / Age / Veterans."
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Product Marketing Manager • Wauwatosa, WI, United States
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