B2B Marketing Manager

Overview

Placement Type : Temporary

Salary : $30-39.52 Hourly

Start Date : 12.01.2025

Please read the required skills before applying. Our client is looking for very specific skills.

Our Healthcare client is looking for a B2B Marketing Manager who will support B2B lifecycle marketing strategy for channel partners. The role will be accountable for delivering B2B digital campaigns that drive consideration and selection of health benefit solutions. This will include creative development, channel planning, media deployment, vendor / partner management, and results reporting while adhering to budget guidelines and deadlines.

In general, the B2B Marketing Manager will support larger, more complex campaigns or marketing projects but may lead smaller or less complex projects. He / she must have the ability to operate in a highly matrixed environment and be comfortable with managing change.

Key Responsibilities :

• Work with internal and external partners to design assigned B2B content that generates reads, views, or listens and / or digital campaign creative that leads to sales inquiries
• Build efficient campaign production schedules and manage to ensure timely, on budget completion from launch to final results
• Write creative briefs and supporting documents, gather data as needed
• Engage functional areas to produce and execute B2B campaigns, as needed
• Works with media vendors on projects from inception to delivery, including trafficking
• Assists in positioning, messages, and media mix planning
• Assemble Campaign Experience Components in AEM (Adobe Experience Manager)
• Finalize contact lists and send to various channel partners ahead of campaign go live
• Works with Legal and Compliance to ensure materials are reviewed, approved, and state filed
• Tracks and analyzes results of marketing activities and share out reporting related information
• Performs quality audits and checks to ensure accuracy of materials
• Provides feedback and input to drive technical and process changes to improve results

Qualifications :

Required Skills :

Preferred Skills :

About Aquent Talent :

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.