Product Marketing Manager - Prescription Go-To-Market

Product Marketing Manager - Prescription Go-To-Market

We're looking for a Consumer Product Marketing Manager, specializing in prescription optical products, to join our growing product marketing team and support a global audience. You will be responsible for influencing product strategies and positioning for target audiences, driving go-to-market efforts that drive awareness and adoption, and working cross-functionally with partners throughout the company. This Product Marketing Manager will have experience in the prescription optical industry, analytics, consumer insights, and product commercialization in B2C contexts.

Responsibilities

Work with internal and external partners to optimize the prescription smart glasses customer experience and drive product adoption.

Influence product development and support a case for business investment by synthesizing, analyzing, and implementing learnings from customer feedback sources (e.g. in-market feedback, industry reports, competitive assessments, customer research, alpha / beta tests, etc) to strengthen outcomes for product-market-fit.

Create go-to-market (GTM) strategy to drive product adoption and engagement.

Identify market strategy and target audiences, develop product positioning, pricing, and placement, inform forecasting with data and insights, and collaborate across cross-functional teams (marketing, sales, communications, partnerships, etc) to achieve launch goals.

Manage prescription data and analytics with internal and external partners, and uncover actionable insights to drive access and adoption in existing and new channels.

Serve as the subject matter expert on prescription wearer and channel needs and mindsets.

Manage prescription product claims, content, and pricing in B2C and B2B contexts, and for wearers with and without insurance.

Minimum Qualifications

5+ years of experience in product marketing, product management, management consulting, business strategy in vision correction and / or eye health fields.

Experience building partnerships with Product Management and cross-functional teams, and shaping product roadmaps and go-to-market strategies.

Experience analyzing data and translating to insights that support product development and go to market strategies.

Experience executing on initiatives within a measurable and data-driven framework.

Experience leading implementation of complex product or service offerings.

Experience working with technical partners to translate between technical and consumer languages.

Experience collaborating with external vendors and partners.

Bachelor's degree.

Preferred Qualifications

Experience working in a fast-paced dynamic environment, identifying and escalating issues early and often.

Interest and understanding of Virtual and Mixed Reality.

MS / MBA degree.