Business Development Application Engineer - General Industries (Houston)

Business Development Application Engineer - General Industries

Office Location : Houston, TX or Roanoke, VA preferred

Business / Department : Business Development

Sales Territory, if applicable : Global

General Role Description : Provide technical guidance and consultation for new product development from idea generation phase through product launch

Role Accountabilities :

• Track competitive environment to identify potential new products and solutions and provide comparative analyses to the commercial and R&D teams
• Track competitor's offerings, assess client situations, and propose competitive options applicable to the market
• Collect market data and develop market analysis for products and solutions under consideration for development
• Create processes for product / solution development and product / solution launch
• Provide pertinent input from the Voice of Customer (VoC) regarding deficiencies in existing product offerings and potential solutions to solve client problems
• Provide technical evaluation and guidance for new products / solutions under consideration for development
• Create technical and sales training presentation material for existing products and new products / solutions
• Provide technical and commercial training to Technical Sales Managers, Sales Managers, Application Engineers, channel partners and integrators for existing and new products / solutions
• Create the technical content for sales brochures, press releases and whitepapers for existing and new products / solutions in development and interface with Marketing for collateral development
• Provide technical support to field sales force, as required
• Perform the technical evaluation of equipment sub-suppliers, as required
• Prepare and deliver presentations and technical papers for general use and at technical conferences or at meetings at client sites, as necessary or assigned

General Employee Accountabilities :