Director, Public Relations and Social Media

Overview

The Director Public Relations and Social Media is responsible for creating and implementing a proactive public relations strategy and media outreach across all platforms and will develop direct and execute initiatives designed to enhance the Institutes visibility in the community increase its online engagement spur event attendance and increase awareness for giving opportunities with donor constituents. The incumbent will identify news and story opportunities; draft announcements and media releases; make pitches to media to help secure placements; create and place bylines; manage vet and coordinate incoming media inquiries media interviews and photo / video shoots; work with the Associate Vice President Marketing and Communications to lead related strategies tactics and plans; conduct media training and coach Institute employees and Subject Matter Experts (SMEs); provide supervision to assigned staff; and oversee Public Relations (PR) agency partners and contractors as needed. This position will work collaboratively with internal teams (including Marketing Philanthropy Institute leadership and C-suite members) to ensure alignment of communications strategies with overall Institute objectives and will help to advise leaders on opportunities to increase the awareness and positive perception of the Institute and manage crisis communications while interfacing with senior leadership the media and / or the public. The incumbent may occasionally act as a spokesperson for the Institute as needed.

Responsibilities

• Lead the strategic and tactical planning of national regional and local media relations through online and social media press materials and digital news content.
• Develop editorial ideas messages and content that adhere to the Institute editorial style guide and align with Institutional branding messaging mission and goals. Ensure editorial ideas messages and content support the individual communications objectives of centers programs school programs research centers and clinics.
• Work with key employees departments and programs to identify news opportunities to share with external agency partners. Pitch / promote externally and share with departmental teams.
• Work with employees and external agency staff to identify develop and place stories and messages aligned with the Institutes mission and objectives that are effectively accurately and consistently communicated to key audiences via a variety of mediums.
• Lead the Public Relations (PR) and editorial team. Manage projects and budgets providing regular reports of Key Performance Indicators (KPIs) such as awareness exposure and engagement that demonstrate clear and measurable Return On Investment (ROI).
• Manage the Institutes social media and channel plans (e.g. Facebook Twitter TikTok YouTube LinkedIn Instagram etc.). Monitor comments and craft appropriate responses.
• Review and direct incoming media inquiries to determine the appropriate response including identifying staff patients and families to participate; coordinate media interviews staff photo / video shoots etc. Use understanding of the Institute and industry knowledge to screen media opportunities that are not in the best interest of the Institute.
• Provide communications counsel and media training to management leadership and subject matter experts on a wide range of critical topics for research publications patient profile stories expert interviews crisis communications etc.
• Serve as a spokesperson for the Institute along with the Assistant Vice President Marketing and Communications.
• Lead the development and execution of editorial content published by the Institute liaising with key external partners (e.g. Johns Hopkins Medicine University of Maryland Mount Washington Pediatric Hospital AllChildrens etc.).
• Lead PR production and distribution to include drafting of press releases and communications with local regional and national media outlets.
• Provide leadership guidance supervision support and oversight to assigned staff external agencies and contractors. Direct review track and approve work produced from external agencies and contractors (i.e. freelance staff) providing regular ROI reporting related to their work.
• Lead team to monitor effective benchmarks for measuring the impact of all communication platforms. Report on results and their contribution to overall marketing and communications efforts.
• Develop and maintain strong working relationships with external media contacts on behalf of the Institute. Oversee the management and maintenance of Kennedy Krieger Institutes media database as well as any third-party databases to ensure accuracy and regular reporting.
• Collaborate with internal teams to make strategic recommendations. Work with the departments creative team to update the Institutes online news portal and develop engaging content for use in earned social media and social avenues through video text animations still imagery etc.

Qualifications

EDUCATION :

EXPERIENCE :

Minimum pay range

USD $91952.43 / Yr.

Maximum pay range

USD $165643.09 / Yr.

Required Experience :

Director

Key Skills

Special Events,Blog Posts,Account Executives,Fact Sheets,Press Releases,Account Management,Twitter,Client Relationships,SEO,Content Marketing,Client Meetings,Facebook,ROI,Client Contact,Client Service

Employment Type : Unclear

Experience : years

Vacancy : 1