Director, Digital Media (Email, SMS, Push, Direct Mail, In Club)

Director of Owned Media Sam's Club

Sam's Club is seeking a dynamic and innovative Director of Owned Media to lead the evolution of our owned media ecosystem. This leader will drive strategy, execution, and optimization across channels including email, push, SMS, message center, ICDS (In-Club Digital Signage), direct mail, radio, and gas screensensuring these channels deliver personalized, connected, and measurable member experiences at scale. The ideal candidate will bring deep retail marketing expertise, advanced knowledge of martech platforms, and a proven track record of leveraging data science, analytics, and technology partnerships to enhance the member journey. This role requires both strategic vision and hands-on operational excellence to deliver seamless, impactful, and personalized experiences across every touchpoint.

Key Responsibilities

• Channel Leadership
• Personalization & Member Journey
• MarTech Strategy & Enablement
• Campaign Excellence
• Optimization & Insights
• Cross-Functional Collaboration
• Innovation & Foresight
• Team Leadership

Qualifications

At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!

Health benefits include medical, vision and dental coverage

Financial benefits include 401(k), stock purchase and company-paid life insurance

Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and / or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

The annual salary range for this position is $110,000.00-$220,000.00 Additional compensation includes annual or quarterly performance bonuses.

Minimum Qualifications

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field. 3 years' supervisory experience

Preferred Qualifications

Digital marketing (for example, affiliate marketing, display advertising), Leading a cross-functional team

Primary Location

2101 Se Simple Savings Dr, Bentonville, AR 72712-4304, United States of America

Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment. Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.