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Commercial Email Marketing Advisor
Commercial Email Marketing AdvisorSwire Coca Cola USA • Draper, UT, United States
Commercial Email Marketing Advisor

Commercial Email Marketing Advisor

Swire Coca Cola USA • Draper, UT, United States
1 day ago
Job type
  • Full-time
Job description

Who is Swire Coca-Cola?We are a family-owned bottling company with a story spanning over two centuries. We are one of the largest bottlers of Coca-Cola in North America and distribute more than 50 beverage brands and flavors creating joy for our customers every day. Our 8,000+ driven employees work hard as part of a team that delivers refreshment to over 30 million consumers across 13 states. Begin a journey with us at Swire Coca-Cola and belong to a community of dedicated team members who think big and believe in winning together.

Why you'll love working at Swire Coca-Cola :

Swire Coca-Cola is committed to providing balance to support you in all aspects of your life, both at work and beyond. We offer the benefits you need for physical, financial, and emotional well-being.

  • Health coverage (3 medical options, dental and vision). 401(k) Retirement Plan w / company match
  • Health Savings Accounts w / company match
  • FREE virtual primary care, acute care and physical therapy
  • FREE Employee Assistance Program
  • Company paid (vacation, holidays, sick time, bereavement, jury duty, maternity / parental, disability leave and volunteer time)
  • Discounted & free product
  • Tuition reimbursement
  • Opportunities for career advancement

In addition to health benefits, Swire Coca-Cola is proud to offer you opportunities where you help give back directly to the communities and causes you care about. Note : Enrollment in a Swire Medical Plan is required for some benefits.

Job Details : Job Level :

What does the Commercial Email Marketing Advisor do at Swire Coca-Cola?

The Commercial Email Marketing Advisor will be responsible for developing and executing integrated marketing campaigns and supporting content across Swire Coca-Cola. Our eB2B Customer Engagement Platform, email Marketing, SMS, and other platforms will be supported by you to ensure that messaging across all platforms and touch points, both provides a consistent experience, is increasingly personalized, and ultimately drives our overall business goals. Technical expertise in Salesforce Marketing Cloud and Salesforce Commerce is essential, as is a strong track record of implementing demonstrated Best Practices in Campaign and Marketing Journey design.

Responsibilities :

  • Create audiences for digital marketing campaigns based on specific marketing objectives, customer attributes and behaviors
  • Design and author email marketing, SMS, and push notification campaigns in Salesforce Marketing Cloud
  • Update content on the Swire Coca-Cola Salesforce Storefront using Experience Builder
  • Document and follow digital marketing best practices for all onsite and offsite campaigns
  • Design cross-platform marketing journeys
  • Ensure campaign messaging is consistent and aligned with product positioning, brand messaging, and sales communication priorities
  • Provide guidance and / input to internal and external agencies on Digital Asset Management (DAM) governance and administration to ensure efficient tagging, bundling, and management of assets
  • Source, adapt, and produce visual assets and written copy for Customer Communications and Marketing
  • Design and refine templates for email marketing, ads, banners, and SMS
  • Partner with internal and external resources to adapt and / develop creative executions for ordering platform banners & ads, email & SMS marketing, Chat Bot and Call / Contact Center Scripts, and Sales & Merch Manager G2M Content
  • Requirements

  • Bachelor's Degree Bachelor's Degree in Communication, Marketing, Public Relations, or related field required
  • Certifications for Marketing Cloud Administrator, and Marketing Cloud email specialist required
  • Certifications for Salesforce Certified Administrator preferred
  • 4+ years' experience with Experience Builder platforms or comparable platforms required
  • 2+ years' experience using Google Analytics required
  • 1+ years' experience analyzing communication data and making data-driven recommendations for improvement required
  • Bilingual in English and Spanish, with strong written language and copywriting skills in both languages preferred
  • #LI-DNI

    #INDEED-DNI

    Come and join our Sparkling team!

    Swire Coca-Cola is an equal employment opportunity and affirmative action employer that participates in the E-Verify program as required by law. All qualified applicants will receive consideration for employment without regard race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status or other legally protected characteristics. Swire Coca-Cola does not sponsor applicants for work visas.

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    Commercial Email Marketing Advisor • Draper, UT, United States

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