Senior Performance Marketing Manager

Overview Intuit is a global technology platform that helps consumers and small businesses overcome their most important financial challenges. Serving more than 100 million customers worldwide, we believe that everyone should have the opportunity to prosper. We never stop working to find new, innovative ways to make that possible.

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Intuit’s Consumer Group’s CRM team is looking for an experienced marketing manager who can bring to life personalized experiences to the tax filing customer journey through email. You are a competent email marketer who can combine technology and creative marketing to make transformative ideas a reality. You will create campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity. This role will be responsible for driving and managing email campaigns that drive customer progression and retention, elevating key value props within the TurboTax product with the ability to tell stories in a compelling way.

Responsibilities

Manage TurboTax retention email campaigns focused on “Post Auth” ad hoc, journey, and automated programs that bring new and returning customers into the TurboTax product.

Develop best-in-class email campaigns with compelling storytelling and ensuring brand integrity.

Work directly with data managers to understand available customer attributes, data origins, and how to utilize that data to trigger and personalize email campaigns.

Articulate complex campaign requirements to deployment partners to ensure proper implementation. Maintain calendars and define execution protocols.

Promote channel growth with a rigorous test-and-learn strategy and gather feedback directly from customers.

Help develop omnichannel journey-building capabilities in support of growing lifecycle efforts with the data activation team.

Partner with analytics to understand channel performance and identify opportunities and mitigation measures.

Present campaign and channel performance results to the CRM team and key business stakeholders with clear communication and actionable insights.

Qualifications

7+ years of expertise in email marketing with demonstrated success in personalization, optimization, and journey orchestration.

Exceptional creative brief writing skills that translate to clear, impactful, and action-driven email campaigns with strong storytelling capabilities.

Ability to work independently under tight deadlines and high pressure with strong problem-solving skills and a commitment to delivering quality work.

Ability to manage multiple work streams and execute with extreme precision.

Superior organizational, project management, and communication skills; hands-on management of end-to-end campaign deployment.

Ability to work across multiple teams and stakeholders to identify business priorities.

Experience partnering with Strategy teams to devise, implement, and measure complex test plans.

Understanding of key campaign, channel, and customer-level metrics and how to translate learnings into actionable plans.

Experience reporting on campaign and channel performance with analytics collaboration and sharing actionable insights.

Decisive test-and-learn mentality, comfortable challenging norms, and able to transform ideas quickly.

Ability to articulate campaign requirements and collaborate with CRM data and operations teams to ensure proper implementation.

Experience navigating third-party agency partnerships to produce high-quality, reliable work.

Job details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industries : Software Development

Intuit provides a competitive compensation package with a strong pay-for-performance approach. The expected base pay range for this position in Southern California is $120,000–$162,000 and in the Bay Area $128,000–$173,000. This position is eligible for a cash bonus, equity rewards, and benefits, per applicable plans. Pay offers depend on factors such as job-related knowledge, skills, experience, and location. Intuit conducts regular pay equity analyses to drive equity across ethnicity and gender.

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