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Senior Manager, Analytics and Insights
Senior Manager, Analytics and InsightsAvid Marketing Group • Rocky Hill, CT, US
Senior Manager, Analytics and Insights

Senior Manager, Analytics and Insights

Avid Marketing Group • Rocky Hill, CT, US
6 hours ago
Job type
  • Full-time
Job description

Job Description

Job Description

Position Overview

Avid Marketing Group is seeking a Senior Manager, Analytics & Insights to lead the transformation of data into strategic advantage for our clients in the CPG and shopper marketing space. This individual will play a critical role in advancing how we collect, analyze, and interpret data — integrating technology, automation, and AI to deliver deeper, faster, and more actionable insights.

The ideal candidate combines strong CPG / retail expertise with a technical and innovative mindset — someone who is as comfortable discussing brand lift and category trends as they are exploring how AI or advanced analytics can uncover new growth opportunities. We’re looking for a hands-on leader who is eager to take on more, experiment with emerging technologies, and push the boundaries of what’s possible in marketing analytics.

Key Responsibilities (subject to change based on business requirements) :

Shopper Marketing & Client Insights

  • Lead analytics and insight development for multi-channel shopper marketing programs — linking marketing activity to measurable sales lift and ROI
  • Translate complex performance data across tactics (retailer media, national campaigns, trade offers, etc.) into clear stories and strategic recommendations
  • Partner with Account and New Business teams to define metrics, optimize program effectiveness, and guide investment decisions
  • Develop client-ready presentations and reports that not only explain what happened but uncover why — and what to do next

Technology & Advanced Analytics

  • Drive the evolution of analytics capabilities through automation, AI-assisted reporting, and predictive modeling
  • Leverage emerging technologies (e.g., generative AI, machine learning, natural language analysis) to automate insight generation and identify business opportunities proactively
  • Partner with internal and external development teams to build and refine scalable, repeatable processes that streamline reporting and empower teams with automated analytics tools

    • Leadership & Collaboration

  • Manage, mentor, and inspire a team of Sr. Marketing Analysts focused on high-impact insights and technical excellence
  • Act as a thought partner to senior leaders and clients, advocating for data-driven decision-making across functions
  • Collaborate cross-functionally with other agency teams and external partners / vendors to ensure insights inform all aspects of client programs
  • Foster a culture of curiosity and continuous learning — encouraging exploration of new technologies and analytical techniques

    • Must Have Qualifications :

  • 7+ years of experience in CPG analytics, shopper insights, category management, or trade / retail analytics
  • Strong command of syndicated data sources (e.g., Circana / IRI, Nielsen) and understanding of retailer and FDMC ecosystems
  • Proficiency with analytics tools such as Excel (pivot tables, advanced formulas), Power BI, Tableau, or equivalent
  • Proven ability to synthesize large, complex datasets into actionable business insights and communicate findings clearly to diverse audiences
  • Excellent storytelling and presentation skills — able to translate data into persuasive narratives
  • A proactive, curious mindset and eagerness to explore and adopt new technologies that enhance analytical capabilities

    • Nice to Have

  • Experience with predictive analytics, AI-assisted insight generation, or data automation workflows
  • Familiarity with SQL, Python, or modern data platforms (e.g., Snowflake, BigQuery)
  • Experience in data visualization and dashboard development
  • Exposure to panel data or media attribution modeling
  • Prior experience in an agency or consulting environment supporting multiple client accounts

    • Who you Are

    You’re a strategic, tech-curious analytics leader who blends commercial understanding with technical innovation. You thrive in fast-paced environments where insights drive action, and you’re passionate about using data — and the technology that powers it — to shape smarter marketing decisions.

    Why Join Avid Marketing Group

    At Avid, we bring insight and innovation together. You’ll join a collaborative, hybrid team that values curiosity, continuous learning, and creative problem-solving. This is an opportunity to help modernize how analytics and technology work together — influencing client outcomes and the future of shopper marketing.

    Candidates who progress to the final interview phase will be asked to share samples of their work in addition to completing a brief analytics assessment.

    AMG is working in a hybrid-style. We believe in the collaborative nature of face-to-face meetings but also believe that working from home two days a week is beneficial. We look forward to hearing from you!

  • Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
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