Vice President, Product Marketing

Vice President Of Product Marketing

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich AI-powered platform along with best-in-class expertise. We're constantly reimagining what's possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location : This role is fully remote.

About the Opportunity

We are seeking a visionary Vice President of Product Marketing to lead the strategic evolution of our product marketing function. This role will drive the transition from services-based offerings to a unified, scalable platform model, while accelerating revenue growth, expanding market reach, and positioning Machinify as a thought leader in AI for healthcare.

Key Responsibilities :

• Spearhead the shift to a platform-centric model, aligning product, engineering, and GTM teams.
• Define and execute platform-level messaging and positioning to support Machinify's tech-first evolution.
• Build a scalable product marketing function to support high-growth targets.
• Develop vertical-specific GTM strategies and expand into new payer segments.
• Partner with Sales and Finance to build predictive models for upsell / cross-sell and optimize pricing strategies.
• Refine packaging and pricing to support revenue growth initiatives.
• Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
• Ensure Machinify is properly represented at industry events, webinars, and media engagements.
• Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
• Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
• Launch lifecycle marketing programs to increase retention and customer lifetime value.
• Develop customer personas and journey maps to enhance engagement.
• Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.
• Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.
• Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
• Lead workshops and training sessions to empower internal teams with product knowledge and positioning.
• Recruit, mentor, and grow a high-performing product marketing team with deep healthcare and AI expertise.
• Foster a culture of experimentation, data-driven decision-making, and cross-functional collaboration.

Qualifications

Requirements :

Experience :

Skills :

Personal Attributes :

Additional Requirements :

Pay Range : $180,000 - $225,000 USD

This is an exempt position. The salary range is for Base Salary. Compensation will be determined based on several factors including, but not limited to, skill set, years of experience, and the employee's geographic location.

What's in it for you :

At Machinify, we're reimagining a simpler way forward. This begins with our employees. We are innovators who value integrity, teamwork, accuracy, and flexibility. We do the right thing, and we listen to the needs of our clients and their members. As tenured experts with unmatched experience, we champion diverse perspectives that help us to better understand and serve our clients.

Our values come to life through our culture. We embrace flexible working arrangements that allow our employees to bring innovation to life in the way that best suits their productivity. We work cross-functionally, abandoning silos, to bring innovative and accurate solutions to market. We invest in each other through ongoing education and team celebrations, and we give back to our communities through dedicating days for volunteering. Together, Machinify is making healthcare work better for everyone, and we're passionate about a future with better outcomes for all.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Machinify is an employment at will employer. We participate in E-Verify as required by applicable law. In accordance with applicable state laws, we do not inquire about salary history during the recruitment process.