B2B Marketing Director

B2B Marketing Director

We are seeking a dynamic and results-driven B2B Marketing Director to lead our marketing strategy, execution, and performance across business-to-business channels. This role requires a strong balance of strategic vision, hands-on execution, and team leadership to drive brand awareness, demand generation, and revenue growth. The ideal candidate is a data-driven marketer with proven success in building and scaling B2B marketing programs that align with business objectives.

Responsibilities

• Develop and own the overall B2B marketing strategy, aligning campaigns and initiatives with business goals.
• Collaborate closely with Sales, Product, and Customer Success to ensure marketing initiatives support the full revenue funnel.
• Drive pipeline growth through integrated campaigns including digital advertising, B2B lead marketing, and events.
• Oversee B2B lead nurturing programs and conversion strategies to grow and improve conversion strategies.
• Craft B2B2C marketing collateral to support broker partners in driving new business.
• Implement marketing automation and data analytics to optimize campaign performance.
• Manage digital channels including website, email, and social media (LinkedIn) to maximize reach and engagement.
• Establish KPIs and dashboards to monitor performance across campaigns and continuously optimize based on insights.
• Stay ahead of emerging B2B marketing trends, tools, and best practices.
• Lead a team of one.

Qualifications

Healthy work-life balance.

We are committed to supporting a healthy work-life balance and fostering an environment of productivity and collaboration. This position follows a hybrid schedule for team members working in our corporate offices, combining on-site presence with remote flexibility. Our hybrid model is designed to promote teamwork and engagement while also providing the adaptability professionals need to manage their responsibilities effectively.

Benefits

Spring EQ is an Equal Opportunity Employer. We make all employment decisions based on merit and business needs. If you require a reasonable accommodation at any stage of the hiring or employment process, please contact recruiting@springeq.com