Talent.com
Chief Marketing Officer

Chief Marketing Officer

MediabistroWinston-Salem, NC, United States
9 hours ago
Job type
  • Full-time
Job description

Chief Marketing Officer

About the role

Own demand generation and brand growth across multi-location HVAC and Plumbing businesses. Youll lead a high-performing team, scale local market playbooks, and build a data-driven engine that turns marketing dollars into booked jobs and profitable revenuewhile managing to a budget.

Key responsibilities

  • Strategy & P&L impact

Build the annual / quarterly marketing plan tied to revenue, bookings, and CAC / LTV goals; allocate budget by market and channel.

  • Create local market entry / growth playbooks (geo expansion, offer strategy, seasonality planning, weather-driven campaigns).
  • Full-funnel demand & channels
  • Scale paid media (Google Ads, Local Services Ads , Meta), organic (SEO, Google Business Profiles , content), email / SMS, and field marketing (home shows, sponsorships, fleet / yard signage, D2D / direct mail).

  • Stand up review-generation and reputation programs; improve star ratings and response SLAs across locations.
  • Ensure conversion excellence : landing pages, CRO, scheduling CTAs, offer testing, and A / B experimentation.
  • Local marketing operations
  • Standardize location pages, NAP consistency, listings, service-area structure, and geo-targeted campaigns.

  • Partner with Ops / Call Center to raise lead-to-booked and booked-to-completed rates (scripting, routing, after-hours coverage).
  • Data, tech, and attribution
  • Own the marketing data stack (GA4 / GTM, dashboards, call tracking, CRM / ServiceTitan) and multi-touch attribution for calls, forms, chats, and LSAs.

  • Define KPIs and cadence : daily / weekly scorecards by market, channel, and offer; act on insights fast.
  • Brand & communications
  • Evolve brand architecture and guidelines; ensure consistent creative across trucks, uniforms, site, and ads.

  • Lead content / editorial calendar (seasonal education, financing offers, maintenance plans).
  • People & partners
  • Recruit, coach, and performance-manage a hybrid team; select and oversee agencies / vendors with clear SLAs and ROAS targets.

  • Compliance & risk
  • Ensure TCPA / CAN-SPAM / SMS compliance, privacy standards, and platform policies across all programs.

    Requirements

  • 7+ years in senior marketing leadership; 5+ years owning acquisition for multi-location residential services (HVAC / Plumbing preferred).
  • Proven track record hitting revenue and CAC / LTV targets across paid search / LSA, local SEO / GBP, social, email / SMS, and direct mail.
  • Strong command of GA4 / GTM, attribution, call tracking (e.g., CallRail / Invoca / WhatConverts), and CRM / ServiceTitan (strongly preferred).
  • Team builder with agency / vendor management experience and disciplined budget ownership.
  • Analytical, experiment-driven operator with excellent communication and change-management skills.
  • Working knowledge of TCPA, CAN-SPAM, and platform ad policies.
  • PId85d4a4da0f3-29952-38744285

    Create a job alert for this search

    Chief Marketing Officer • Winston-Salem, NC, United States

    Related jobs
    • Promoted
    Chief Marketing Officer

    Chief Marketing Officer

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Chief Marketing Officer to lead their marketing strategy and growth initiatives.Key Responsibilities Develop and execute a comprehensive marketing strategy aligned with...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Performance Marketing

    Director of Performance Marketing

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Director, Performance Marketing to own and scale paid media and lifecycle marketing programs.Key Responsibilities Develop and execute multi-channel marketing strategies...Show moreLast updated: 30+ days ago
    • Promoted
    Field Marketing Director

    Field Marketing Director

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Field Marketing (B2B) Director to lead strategic marketing initiatives and partner with regional teams. Key Responsibilities Partner with regional leadership to design a...Show moreLast updated: 30+ days ago
    • Promoted
    Chief Revenue Officer

    Chief Revenue Officer

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Chief Revenue Officer who can build and lead a high-performance commercial organization.Key Responsibilities Develop and own the unified revenue model and P&L for Sales...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Director of Product Marketing - Audit & Compliance.Key Responsibilities Lead and mentor a product marketing team while setting growth strategies for the audit business ...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Regional Property Manager

    Regional Property Manager

    Preston Communities LLCMooresville, NC, United States
    Full-time
    This position is responsible for leading and directing all community operations.The Property Manager leads and motivates community team members to provide service to our residents and maintain a hi...Show moreLast updated: 13 hours ago
    • Promoted
    Chief Operating Officer

    Chief Operating Officer

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Chief Operating Officer.Key Responsibilities Own the P&L across all regions, optimizing margin, CAC : LTV, fulfillment, and logistics Professionalize and scale the organ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Lifecycle Marketing Manager

    Senior Lifecycle Marketing Manager

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Senior Lifecycle Marketing Manager.Key Responsibilities Develop and implement advanced lifecycle marketing strategies across various channels Utilize data-driven insig...Show moreLast updated: 30+ days ago
    • Promoted
    Marketing Technology Director

    Marketing Technology Director

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Marketing Technology Director.Key Responsibilities Develop and implement the marketing technology strategy aligned with overall marketing initiatives Lead administrati...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Property Manager

    Property Manager

    Preston Communities LLCMooresville, NC, United States
    Full-time
    This position is responsible for leading and directing all community operations.The Property Manager leads and motivates community team members to provide service to our residents and maintain a hi...Show moreLast updated: 13 hours ago
    • Promoted
    Chief Commercial Officer

    Chief Commercial Officer

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Chief Commercial Officer to lead its sales, business development, and marketing functions.Key Responsibilities : Develop and implement a commercial strategy that support...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Marketing Technology

    Director of Marketing Technology

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Director of Marketing Technology.Key Responsibilities Lead the strategy, implementation, and optimization of the marketing technology ecosystem, focusing on HubSpot Ov...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Director of Marketing Analytics

    Senior Director of Marketing Analytics

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Senior Director of Marketing Analytics to lead brand and digital analytics strategy.Key Responsibilities Build and lead the marketing analytics framework, delivering in...Show moreLast updated: 25 days ago
    • Promoted
    Senior Vice President of Marketing

    Senior Vice President of Marketing

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Senior Vice President, Marketing.Key Responsibilities Define and deliver an enterprise-wide marketing vision aligned with corporate strategy and growth objectives Lead...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Chief Marketing Officer

    Chief Marketing Officer

    ACS Air Conditioning Specialist IncWinston-Salem, NC, United States
    Full-time
    Own demand generation and brand growth across multi-location HVAC and Plumbing businesses.Youll lead a high-performing team, scale local market playbooks, and build a data-driven engine that turns ...Show moreLast updated: 17 hours ago
    • Promoted
    Director of Content Marketing

    Director of Content Marketing

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a Director of Content Marketing to lead and scale its content strategy.Key Responsibilities Define and own the global content marketing strategy across various channels ...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    VP of Marketing Strategy

    VP of Marketing Strategy

    VirtualVocationsWinston Salem, North Carolina, United States
    Full-time
    A company is looking for a VP of Marketing & Market Development.Key Responsibilities Develop and execute a comprehensive marketing strategy to enhance brand recognition and accelerate business ou...Show moreLast updated: 16 hours ago
    • Promoted
    • New!
    Community Manager

    Community Manager

    Preston Communities LLCMooresville, NC, United States
    Full-time
    This position is responsible for leading and directing all community operations.The Property Manager leads and motivates community team members to provide service to our residents and maintain a hi...Show moreLast updated: 13 hours ago