Brand Design Manager

Overview

PepsiCo Design & Innovation is a creatively driven team that leverages the power of Design Thinking to solve brand and business problems that drive meaningful value and growth. Our mission is to elevate the role of design and design thinking as a function, process, mindset, and as culture in PepsiCo and the broader business world.

We are a consumer-centric organization with a start-up mentality within our larger organization;we partner with world-class partners in Marketing, Insights, and R&D to strategically drive business results with purpose.

Responsibilities

Our Opportunity:

As a Brand Design Manager, Gatorade, partnering on the design and execution of projects that support the PepsiCo's Gatorade business in North America. Successful candidates will demonstrate superior ability to generate inspirational design solutions, driving from ideation to execution with quality and strategic excellence.

In this role, you will be given the opportunity to build upon existing capabilities as well as broaden your functional expertise as you drive our brands through all consumer touchpoints. Examples of projects may include development of brand identity, packaging and portfolio systems, 360 brand campaigns, social media strategy, promotions, and immersive brand activations, with solutions that span the gamut from print, packaging, social/digital, licensing, environmental and new media.

Strategy, Design, and Innovation:

• Creates holistic elevated experiences that create brand love and loyalty. Identifies and promotes self-initiated design programs that generate critical business value for one or more divisions. Conceive and implement concepts, guidelines and strategies in various creative projects and oversee them to completion. Particularly around brand strategy, retail marketing, social media, and brand experiences. Energizes and leads both the internal team and external design resources from idea phase to commercialization, creating breakthrough design concepts that support our Customer agenda.
• Collaborate with our Marketing, operations, and sales teams to obtain knowledge of the Customer/Brand Partner requirements. The Brand Design
• Manager should have a strong understanding of AI and actively incorporate AI tools into their workflow to enhance creativity, efficiency, and innovation across design processes.

Design Project Management

• The Brand Design Manager will play a role in bridging creative vision with operational execution.
• This role requires close partnership with Operations to ensure design strategies align with logistical realities, resource planning, and delivery timelines.

Supporting the PepsiCo Design Organization in US Divisions

• Partners regularly with the PBUS Design, R&D, and marketing teams. Facilitates and leads an innovative and creative design culture in the US Divisions, through talent development, creative leadership, inspiring/motivating creative direction, and forward-thinking solution-based approach to the work.

External Design Network

• Supports the PepsiCo Design Organization in building and cultivating a strong external design network.

Compensation and Benefits:

• The expected compensation range for this position is between $106,400 - $178,100.
• Location, confirmed job-related skills, experience, and education will be considered in setting actual starting salary. Your recruiter can share more about the specific salary range during the hiring process.
• Bonus based on performance and eligibility target payout is 12% of annual salary paid out annually.
• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

Qualifications:

• Should have full-time agency side and or client-side experience
• Advanced experience with Adobe Creative Suite and Firefly software
• Must be willing and able to travel 15% of the time

Preferred Qualifications:

• Strong typography skills, conceptual design skills, and design strategy experience
• 360 brand design experience (, print, packaging, digital, environmental, experiential)
• Demonstrated ability to generate high-quality images, designs, animations, and motion graphics using AI-powered tools and platforms, integrating them seamlessly into the creative workflow
• Extraordinary design taste and expertise with an excellent sense of design trends
• Ability to work in an agile, dynamic work environment with a start-up mentality (comfortable with risk and uncertainty)
• Strong stakeholder relationship management - effectively influence at all levels in the organization, as well as across regions and functions
• Effectively communicates (verbally and written) with internal and external business partners
• Collaborative and works well with others to deliver results; keep others informed to avoid unnecessary surprises
• Ability to multitask. Excellent time and project management skills to be able to meet project deadlines

EEO Statement

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / Age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement