Assistant Director of Public Relations

Responsibilities

Develop and implement proactive PR strategies that promote the museum’s mission, exhibitions, programs, and initiatives.

Cultivate and manage relationships with local, regional, national, and international media outlets, serving as the museum’s primary press contact.

Oversee collaboration with the external PR firm to expand national and international visibility and earned media opportunities.

Plan and coordinate press previews, media events, and opening receptions to secure impactful media coverage.

Develop and manage advertising strategies, including negotiating and executing media buys across print, radio, digital, outdoor, and broadcast platforms.

Monitor, track, and report on media coverage, PR performance, and advertising ROI to inform strategy and maximize reach.

Draft, edit, and distribute press releases, media kits, fact sheets, and official statements, ensuring clear, compelling, and consistent storytelling.

Write, edit, and proofread communications across channels, maintaining a unified brand voice and translating curatorial and program content into clear language.

Requirements

Bachelor’s degree in communications, public relations, journalism, marketing, or related field

At least five years of progressively responsible experience in public relations, media relations, or communications; 3-5 years supervisory or leadership experience

Proven experience writing press releases, speeches, and public-facing communications

Strong media relationships and demonstrated ability to secure press coverage across multiple platforms

Demonstrated experience with advertising strategy and media buying

Excellent writing, editing, and proofreading skills

Ability to manage multiple projects, deadlines, and stakeholders in a fast-paced environment

Relevant education and experience may be substituted as appropriate

Preferred

Master’s degree in communications, arts administration, or related field

Experience in museums, cultural institutions, higher education, or nonprofit organizations

Knowledge of Austin and Texas media landscape

Familiarity with project, design, and digital content management tools (e.g., Asana, Adobe Creative Suite, Meltwater, etc.)

Experience preparing leadership and curators for press interviews

Experience managing partnerships and sponsorship activations

Benefits

Benefits eligible Blanton staff enjoy the same competitive benefits, programs and services available to the University of Texas at Austin employees

Blanton staff also have access to complimentary admission to the museum, selected museum events, and a 20% discount at the Museum Store

#J-18808-Ljbffr