Marketing Content Writer & Strategist

Marketing Content Writer & Strategist

Join our Natural Organics Inc / Natures Plus Family!

For more than 50 years, Natural Organics Inc. headquartered in Melville, NY has been the gold standard in natural vitamins and supplements. Marketing our products under the Natures Plus brand, we are committed to producing the finest, most effective formulations available. Our employees embody the true spirit of our Natures Plus brand. We have one goal...

Bringing you high-quality products with the guaranteed potency you deserve!

We seek skilled professionals who thrive in an environment that encourages personal and professional growth. We're currently searching for a motivated and creative Marketing Content Writer & Strategist to join our marketing team and take ownership of our content strategy and copywriting needs.

We are looking for someone who is a team-spirited, skilled, creative thinker and doer. If you're passionate about creating impactful, SEO-friendly content while developing engaging copy that connects with consumers, we'd love to meet you! Join us in shaping the voice and content strategy for a leading brand in the wellness industry.

RESPONSIBILITIES

• Content Strategy & SEO : Develop and implement a content strategy focused on organic growth, optimizing website content, blogs, and landing pages to improve search visibility, rankings, and traffic.
• Copywriting : Write clear, persuasive, and engaging copy for a variety of channels, including product descriptions, landing pages, email marketing, social media, and digital ads.
• Keyword Research : Conduct thorough keyword research to ensure all content is optimized for search engines while maintaining a consistent brand voice.
• Content Creation & Management : Collaborate with designers, developers, and the marketing team to produce high-quality, SEO-friendly content across the website, blogs, social media, and email campaigns.
• Content Governance & Guidelines : Develop and maintain editorial guidelines, style guides, and content governance frameworks to ensure quality, consistency, and compliance.
• Trend Monitoring & Competitive Analysis : Stay informed on industry trends, competitor content strategies, and emerging platforms to identify new opportunities and maintain a competitive edge.
• Thought Leadership & Long-Form Content : Produce whitepapers, case studies, and in-depth articles that position the brand as an authority in its industry.
• Content Experimentation & A / B Testing : Design and execute A / B tests on headlines, CTAs, and content formats to optimize engagement and conversion rates.
• Content Calendar Management : Plan, maintain, and optimize a content calendar aligned with marketing campaigns, product launches, and seasonal trends to ensure consistent publishing cadence.
• Performance Analysis : Monitor SEO performance and content effectiveness using tools like Google Analytics, SEMrush, and refine strategies based on data-driven insights.
• Creative Campaigns : Develop copy for promotional campaigns, product launches, and seasonal marketing efforts, ensuring consistency and alignment with overall brand messaging.
• Brand Voice & Tone : Maintain a consistent brand voice across all content, ensuring all messaging is engaging, on-brand, and tailored to the target audience.

REQUIREMENTS

Benefits :

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