VP, Head of Marketing Analytics

Overview

VP, Head of Marketing Analytics at ServiceNow — lead the data-driven heartbeat of Marketing. You’ll drive the insights that give real-time visibility into what’s working and what to do next, ensuring every decision is rooted in truth.

What You’ll Do

• Unify the data backbone of Marketing : Centralize all marketing analytics functions into a single, accountable team—focused on speed, clarity, and strategic impact.
• Define and own the metrics that matter : Establish the true north KPIs for Marketing and each function within it—ensuring every leader, region, and program is aligned on what success looks like and how we measure it.
• Lead attribution and full-funnel visibility : Own our end-to-end measurement architecture, including multi-touch attribution, MMM, lead scoring, campaign performance, pipeline diagnostics, and marketing impact.
• Model how buying really happens : Develop segmentation, journey, and buying group models that reflect how modern enterprise decisions are made—across personas, channels, and touchpoints.
• Champion AI as a growth and capacity engine : Be the primary driver of making Marketing an AI-native, data-driven organization. Define and prioritize AI use cases across the funnel, work across teams to make them real, and drive adoption at every level.
• Win as a team : Work cross-functionally with enterprise Data & Analytics, Sales, Finance, and other stakeholders to ensure shared definitions, connected systems, and an enterprise-wide view of marketing’s impact.
• Scale insight across the marketing organization : Design and scale an analytics model that equips regional and functional marketing teams with the right data and self-serve insights to make confident decisions—while maintaining enterprise alignment.
• Lead a high-performance team : Hire and develop world-class talent across data science, marketing analytics, and business insight. Build a culture grounded in accuracy, transparency, and velocity.
• Influence at the highest levels : Serve as the CMO and Marketing Leadership Team’s strategic partner. Guide the business with facts—not opinions.

Qualifications

Additional Information

#J-18808-Ljbffr