Senior Manager, Consumer Performance Analytics

Senior Manager, Consumer Performance Analytics

GENERAL PURPOSE

As North America Sr. Manager Consumer Performance Analytics at adidas you are part of the team of a defined consumer growth and traffic generation analytics practice within the eCom market and constantly drive its evolution. You provide market and Global stakeholders with best-in-class services around your consumer insight discipline and marketing measurement. Your analysis thus drives the reach of adidas, growth of consumer database and lifetime value and contributing to marketing efficiency optimization and ultimately helps achieve market sales plans.

KEY RESPONSIBILITIES

Scope - Accountable for forecasting & performance analytics of the adidas consumer in NAM

1. Consumer and Traffic Strategy & Innovation

• Be an active part in the execution or usage and contribute to the development of necessary market analytics capabilities related to analytics that the company needs to meet current and future consumer and traffic growth plans aligned to global frameworks for focus areas assigned to you. Potential focus areas are :
• Consumer planning, forecasting and analysis
• Loyalty program, Personalization, audience targeting, and other consumer programs analysis
• Traffic and marketing efficiency, forecasting & analysis
• Demand vehicle attribution and ROI analysis including CRM
• AB testing and opportunity analysis
• Consumer and Marketing campaign analysis

(2) Monitor and analyze consumer and market trends and competitor activities and derive conclusions for the growth and optimization of adidas consumer growth and digital traffic generation activities. Develop and implement new analytical framework over new business questions, new data types, horizontal analysis, and other explorations.

2. Consumer and Traffic Analysis

4. Best Practices & Toolsets

5. People Management & Function Development

KEY RELATIONSHIPS

REQUIREMENTS

1. Education & Professional Experience

2. Soft-Skills

3. Hard-Skills

Please note : We are not approved for any visa sponsorship / transfer on this role. Hence only applicants who do not require visa sponsorship / transfer are eligible to apply.

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