Director, Omnichannel Strategy & Execution

Director, Omnichannel Strategy & Execution

Location : Bridgewater, NJ

Director, Omnichannel Marketing (HCP & Patient Experience)

Reports To : Executive Director, Brand Strategy

Role Summary :

The Director, Omnichannel Marketing, leads the design and execution of integrated HCP and patient engagement strategies across all channels. This role shapes the overall omnichannel vision - driving personalization, seamless customer journeys, and the use of data, insights, and AI to inform next-best actions (NBA). The Director partners closely with HCP and patient brand leads to co-create compelling, connected experiences that move customers from awareness to conversion and advocacy.

Key Responsibilities

• Strategy & Experience Design
• Define and lead the omnichannel engagement strategy across HCP and patient segments, ensuring all campaigns ladder up to unified customer journeys.
• Partner with HCP and Patient marketers to translate brand strategy into personalized experiences across digital and non-digital channels (email, field, social, search, media, portals, events).
• Architect end-to-end journey frameworks - from audience segmentation to message sequencing and touchpoint orchestration.
• Build channel-specific playbooks and frameworks for both patient and HCP engagement, rooted in behavioral insights and customer data.
• Align with sales, TLL and commercial effectiveness teams to ensure coordinated experiences across all interaction points.
• Data-Driven Personalization & Next Best Action (NBA)
• Champion data-driven marketing through actionable insights, audience triggers, and dynamic segmentation.
• Lead design and rollout of NBA and journey orchestration frameworks across brands - ensuring relevance, timing, and consistency across touchpoints.
• Partner with analytics and data science to define how insights, predictive models, and experimentation (A / B testing, multivariate) inform customer experiences.
• Leverage data / insights to optimize message cadence, content selection, and channel prioritization.
• Channel Leadership & Performance
• Own the channel strategy - ensuring optimal mix, budget allocation, and performance measurement across HCP and patient programs.
• Continuously assess channel effectiveness and evolve the engagement mix using real-time insights.
• Collaborate with paid media, CRM, content, and field teams to ensure orchestration and consistency.
• Evaluate and introduce new channels and technologies to drive reach, engagement, and personalization at scale.
• Cross-Functional Leadership
• Serve as the key bridge between marketing, data, analytics, and digital innovation functions.
• Partner with HCP and patient leads to embed omnichannel thinking into annual and tactical brand plans.
• Represent omnichannel marketing on enterprise digital councils and innovation forums.

Qualifications :

10+ years in pharmaceutical or healthcare marketing, with 4+ years in omnichannel or digital strategy leadership roles.

Proven expertise in channel strategy, journey design, and data-driven marketing.

Experience operationalizing NBA, customer segmentation, or personalization programs.

Strong understanding of HCP and patient engagement dynamics, content strategy, and compliance in a regulated environment.

Excellent leadership, storytelling, and cross-functional collaboration skills.

Keenova offers employees a Total Rewards package which includes competitive pay and benefits. To learn more about our Total Rewards benefits please visit : Keenova Careers | Serve and Grow with Purpose | Keenova.

The expected base pay range for this position is $223,200K - $260,800K. Please note that base pay offered may vary depending on factors including job-related knowledge, skills, and experience.

This position is eligible for a bonus in accordance with the terms of the applicable program. Bonuses are awarded at the Company's discretion.

Disclaimer : The above statements are intended to describe the general nature and level of work performed by employees assigned to this job. They are not intended to be an exhaustive list of all duties, responsibilities, and qualifications. Management reserves the right to change or modify such duties as required.

Mallinckrodt Pharmaceuticals provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status, or genetics. In addition to federal law requirements, Mallinckrodt Pharmaceuticals complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.