Strategist XOSPATA Access Marketing

Strategist, XOSPATA Access Marketing

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians.  If you want to be part of this exciting work, you belong at Astellas!

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com .

This position is based in Northbrook, Illinois. Hybrid work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in hybrid work are encouraged to apply.

Purpose :

Strategist, XOSPATA Access Marketing will be responsible for development and execution of market access marketing tactical plans as well as budget management for XOSPATA and will be a key member of the brand team. Must have the ability to integrate data / information from Brand, Field Sales and Market Access field teams, Medical, Market Access leadership, and primary and secondary market research to develop marketing materials, messaging, and programs.  Must have a strong understanding of the various external market access customers and marketing / distribution channels. This position often utilizes and manages external vendors and partners closely with Market Access Lead and XOSPATA Local Brand Team.

Essential Job Responsibilities :

• Reports to the Head of Xospata to determine market access insights and data needs for strategic and growth planning.
• Responsible for development of Xospata market access marketing materials tactics, collaborating closely with cross-functional team which includes the brand team, Payer, IDN, and GPO teams, sales and MAx field leadership, CL&D, legal, regulatory, Insights & Analytics, contracting, and Medical
• Develop and maintain strong working relationships with Market Access Lead and field teams partners to ensure alignment on the development and implementation of tactical programs for the various MAx account teams and sales teams. Develops the access strategic plan by assembling the appropriate market access insights for the disease state / product area to which assigned, i.e., Situation Analysis.
• Lead Xospata GPO Marketing Tactical Execution and Budget
• Lead the pre-approval information exchange (PIE) strategy and plan and execute the creation and training of PIE resources in collaboration with Market Access and HEOR to educate payor and IDN customers in advance of Launch to support access.
• Lead the planning, development and training / roll-out of Value Prop, actuarial model, trade materials, payer / market access-oriented RWE / PRO materials, guidelines / pathways educational materials, Access and Affordability (eg OOP) materials, payer access pull through materials (including for Commercial, Medicare, VA, and others), EHR strategy and order set materials, and other field resources to Astellas field teams working closely with HEOR and medical,
• Responsible for managing budget, coordinating with the Marketing as needed, to ensure alignment of tactics and budget with brand plan. Prioritize and adjust as needed in accordance with customer and internal needs and provide 2-way communication with internal stakeholders.
• Develops and monitors KPI metrics to assess impact to business and future actions to support growth strategy.
• Organize the development / maintenance and review of market access / sales materials for various campaigns (MAP).
• Review changes in the healthcare environment that may require the inclusion of data and brand consequences by leadership in the strategic decision process.
• Collaborates with XOSPATA Marketing colleagues, cross-functional departments (including sales) to maintain relationships with internal and external stakeholders.

Quantitative Dimensions :

Sales Budget : Directly impacted by Tactical implementation and creative solutions toward implementation.

A and P Budget : Directly impacted by the efficient use of resources including vendors, negotiation for services both internally and externally and monitoring of budget.

Organizational Context :

The Market Access Assistant Director provides development opportunities in the Market Access Marketing continuum that directly engages in and has responsibility for developing growth and LOE strategic plans as well as developing access specific tactics to align with strategy. This position continues to more fully develop working relationships with external partners and internal colleagues from other departments (including, and certainly not limited to, sales, market research, legal, medical, and regulatory). This is the “next step” in the career of a market access marketer in which added responsibilities for strategic and tactical plan development and implementation, this position will become more involved with the need to understand more fully the strategic choices made by Brand Management and deeper understanding of data and metrics that drive brand performance. This role works directly with Head of XOSPATA and requires collaboration for success and demonstrates it directly by the coordination of individuals to follow the strategic plan to implement successful and supportive tactics. This position reports to Head of XOSPATA and will collaborate with colleagues from a variety of departments including XOSPATA Local Brand Teams.