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The Sr Director, Corporate Communications will report to the Chief Corporate Affairs Officer. The leader is responsible for three key functions : earned media including public relations, corporate communications, crisis communication, social impact and executive thought leadership. The leader is accountable for :
- Corporate communications and reputational management, including internal council for company and franchise team members for crisis and managing all external crisis communications.
- Creation and management of the Panera Bread and Panera Bread executive team’s thought leadership plan including executive placement within multiple mediums including but not limited to public events to NGO meetings to podcasts.
- Redefining social impact and leadership with the foundation and other related matters.
Candidates must be seasoned media relations professional, as well as creative marketers who go beyond the channel to develop impactful and breakthrough ideas and execution.
Location : Newton, MA
Duties & Responsibilities
The primary responsibilities of this job include, but are not limited to :
Strategic Planning
Develop proactive strategic communications to promote, protect and defend the organization.Provide communications counsel and plans to Panera’s business units (Panera at Home, Panera to You) as well as to senior leaders in the organizationCoordinate with various internal marketing functions and agency teams to develop impactful plans that support Panera initiativesCorporate Media Relations
Oversee campaign execution, in conjunction with agencies, including managing / attending c-suite level press toursRespond to inbound media inquiries, staff interviews and provide counsel to senior executivesDraft company statements, messaging and press materialsCrisis and Issues Management
Serve as one of the lead members of Panera’s Crisis and Issues management team interfacing with Panera legal, QA, operations and customer carePlan for and prepare for potential crisesProvide strategic counsel to senior leadership and messaging support when issues ariseManage specialist agencies and retain counsel when necessaryQualifications (Education & Experience)
Qualifications include :
At least 8-10 years of experience in the public relations field with in-house and agency experienceHigh energy self-starter with an unapologetic bias for actionExcellent understanding of the news media, news cycles, media relations strategy and executionMust be able to work autonomously with people at all levels within the organizationAbility to quickly understand and vet potential brand risk and craft issues response strategyExperience managing agency resourcesAbility to multi-task, work successfully with teams, and work under pressureStrong verbal and written communication skillsMaster’s degree, preferably with a concentration in public relations, marketing or communicationsFood and wellness experiencePerformance-orientedFlexibility to respond to issues as they happen requiredWorking Conditions
Required travel – occasional travel requiredPhysical Requirements
While performing this job, the incumbent is regularly required to stand, sit, talk hear & use hands and fingers to operate keyboardsDirect Reports
This position will have approximately 2-3 direct reports.Seniority level
Seniority level
Director
Employment type
Employment type
Full-time
Job function
Job function
Public Relations and Strategy / Planning
Industries
Restaurants
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