Job Summary :
The Paid Search Strategist is responsible for managing paid search campaigns from top to
bottom, including but not limited to paid search campaign set-up, budget management, setting
and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.
Supervisory Responsibilities :
Duties / Responsibilities :
Manage high volume paid search and YouTube campaigns for multiple clients.Maintain targeted campaign budgets, develop strong internal and externalrelationships, and control campaign risks.
Engage in all facets of clients’ SEM campaigns, including initial planning,implementation, monitoring, optimization, analysis and reporting.
Collaborate with the Media team to integrate paid search into overarching mediarecommendations.
Execute campaign launches : keyword and copy creation, analytics and trackingimplementation.
Daily campaign management : Monitoring campaign performance against client goals,including but not limited to search terms reports, negative keyword lists, keyword
quality score audits (landing page experience, ad copy relevancy, estimated CTR).
Budget management : manage pacing, daily budgets, as well as overall platformallocations.
Bid management : Implement bid strategies and optimization efforts at the campaign, adgroup and keyword levels.
Identify and recommend opportunities in related channels outside of search (YouTube,Gmail, GDN, etc.).
Manage platform tools to effectively achieve the highest ROAS / ROI across the majorsearch engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for
wider Google advertising where appropriate.
Develop campaign copy / creative, text-based titles and descriptions; establish keywordcreations and mapping to campaign goals.
Must be able to minimize CPC by increasing your quality index.Generate performance reports and conduct campaign audits.Analyze data to develop actionable insights that can be measured and reported.Develop performance metrics to provide recommendations and continually revisecampaign strategy.
Ensure that SEM campaigns satisfy clients’ goals. Strong time management and projectmanagement skills with attention to details and focus on quality of results.
Stay abreast of SEM industry trends and platform updates.Execute client invoicing and insertion orders.Required Skills / Abilities :
Experience with managing CPA and CPC campaigns.Knowledge of Google Ads and YouTube.Client-facing presence and communication skills.Maintaining strong internal and external relationships, ensuring the SEM campaignsmeet client goals.
Proficiency with gaining actionable insights from analytic tools.Knowledge of tagging is helpful but not required.Experience working on large-scale national accounts is a plus but not required.Experience working with the media buying software, Advantage, is a plus but notrequired.
Experience collaborating between channels (Social, Display, SEO, etc.)Google Ads Certifications required.Must be a self-starter.Strong verbal and written communication skills.Milestones and Performance Indicators :
The Work : Ensures all campaigns are running as planned on budget, and with theproper creative message.
Thought Leadership : Identify minimum of one trend within the industry to highlight ininternal communications.
Education and Experience :
Bachelor's degree in Advertising, Marketing, Business Administration, or related field3+ years of experience managing high volume paid search campaignsGoogle Ads Certifications requiredBonus : Agency or advertiser-side experience in the Travel, Tourism, and Recruitmentverticals
Next Role Progression :
Senior Strategist, Paid SearchWorking Conditions :
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.
Hybrid office scenario.
Travel requirements - In town travel necessary, occasional overnight travel needed.
