Content & Sales Strategist - PCHO Community Focus

Job Description

About the Role : Content & Sales Strategist – PCHO Community Focus

About Assistly Care

Assistly Care empowers Personal Care Homeowners (PCHOs) with innovative, easy-to-use tools designed to streamline operations, elevate resident care, and support business growth. We are looking for a dynamic, community-focused content creator and strategist to strengthen our presence across social media platforms and deepen our engagement with the care home community.

Position Summary

The Content & Sales Strategist will be responsible for creating high-impact content, driving social media engagement, and generating sales opportunities within the PCHO community. This role blends marketing, influencing, and relationship-building to establish Assistly Care as the preferred solution for personal care homeowners.

Key Responsibilities

• Develop original, high-quality social media content (Reels, TikTok videos, Stories, carousels) tailored to the PCHO audience.
• Plan and execute social media campaigns across Facebook, Instagram, and TikTok to increase brand visibility and engagement.
• Serve as a brand ambassador and influencer, representing Assistly Care through authentic storytelling and community-focused messaging.
• Build and maintain strong relationships with Personal Care Home Owners to drive product awareness, engagement, and conversions.
• Manage and optimize paid advertising campaigns to maximize ROI.
• Host live sessions, webinars, and Q&A events to educate and support the PCHO community.
• Monitor content performance, track metrics, and provide regular reporting on engagement, leads, and conversions.
• Identify emerging trends and adapt content strategies to maintain platform relevance and reach.

Qualifications

Preferred Certifications

Personal Attributes