Director, Product Marketing

Overview

JOB TITLE : Director, Product Marketing

LOCATION : Foster City, CA

DURATION : Permanent

RATE RANGE : $220k+ Base salary + Equity

POSITION SUMMARY :

Our clietn is seeking a strategic, hands-on marketing leader to drive our go-to-market strategy, define product positioning and messaging, and enables sales success. This role is pivotal in expanding into new industry verticals, launching new products, and communicating the value of the client\'s platform to new as well as existing customers.

RESPONSIBILITIES :

• Go-to-Market Strategy : Own the strategy for new product launches and feature releases, collaborating with company leadership, product, and sales teams.
• Positioning & Messaging : Create compelling product positioning and messaging that differentiates the Conviva platform and products in a competitive data analytics marketplace.
• Market Intelligence : Conduct market and competitor research to inform product strategy and marketing campaigns.
• Sales Enablement : Develop sales pitches, presentations, and other collateral to facilitate the sales process.
• Content & Web Strategy : Collaborate with content, creative, and demand generation teams to develop thought leadership, customer case studies, and product-focused content across channels.
• Customer Advocacy : Identify and nurture customer champions for testimonials, case studies, and reference programs.
• Cross-Team Collaboration : Ensure consistent messaging and alignment across product, sales, and marketing, and executive teams.
• Executive Communications : Present marketing strategies, insights, and performance metrics to executive leadership.

QUALIFICATIONS :

BENEFITS SUMMARY : Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate or annual salary only, unless otherwise stated. In addition to base compensation, full-time roles are eligible for Medical, Dental, Vision, Commuter and 401K benefits with company matching.

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