VP of Sales & Business Development (B2B)

Reporting to : COO / Co-founder

Location : Ideally remote / hybrid with travel (industry conferences, DMO meetings)

Purpose of the role

The VP of Sales & Business Development will build and lead our commercial growth strategy in the global destination-marketing ecosystem. They will bring deep experience in working with destination marketing organizations (DMOs), tourism boards, conventions / visitor bureaux, travel-tech partnerships and B2B sales to open new opportunities, close deals, refine our value proposition and drive revenue growth. They will act as a key external face of Wheel the World, develop high-level relationships, and feed product / market insights back into the business.

Key Responsibilities

Redesign and execute Wheel the World’s commercial strategy

Define target market segmentation across DMOs, CVBs, tourism boards, and travel-tech partners.

Identify high-potential geographies, partner ecosystems, and scalable channels.

Lead a high-velocity sales motion

Execute a high-volume, activity-driven prospecting plan , supported by AI research and internal datasets.

Lead the full sales cycle for major opportunities : prospecting, qualification, proposal development, negotiation, contract closing, onboarding hand-off

Deliver consistent monthly deal flow (target : ~5 new DMOs / month after ramp).

Build and manage senior-level relationships

Cultivate trusted relationships with leadership at national tourism boards, DMOs, CVBs, and inclusive tourism initiatives.

Represent Wheel the World at conferences, trade shows, and industry events.

Create a strong product feedback loop

Translate insights from wins / losses into actionable improvements for product, customer success, pricing, and packaging.

Contribute to positioning and messaging for the DMO market.

Forecast, report, and build the sales organization

Own revenue targets and pipeline management.

Track KPIs : velocity, win rate, ACV, quota attainment.

Over time, help hire and develop high-performing sales reps

Candidate Profile / Qualifications

• Proven track record (10+ years) in senior sales / business development roles within the destination marketing, tourism board, travel-tech, or hospitality industry (preferably dealing with DMOs, CVBs, tour operators, airlines, travel consortia).
• Track record of opening new markets, closing high-value partnership deals, and generating revenue growth.
• Deep network and credibility in the DMO / travel / tourism ecosystem : e.g., senior contacts in destination marketing organisations, national tourism boards, hotel brands, accessible travel initiatives.
• Strong strategic and commercial mindset : able to think big picture, craft compelling value propositions, drive go-to-market strategies, negotiate complex deals.
• Excellent communication, presentation and influencing skills; comfortable dealing with senior executives, board-level stakeholders, international partners.
• Experience working cross-functionally (product, marketing, operations) and feeding market insights back into product-market fit.
• Familiarity with CRM, sales process, metrics, forecasting; ability to build and lead a sales team.
• Passion for accessible travel, accessibility and inclusion is a must (given Wheel the World’s mission).
• Travel flexibility : able to attend industry events, meet partners internationally.

What success will look like in 12 months

A robust pipeline of qualified opportunities in targeted geographies / end-markets.

Contribute in a meaningful way to the revenue growth of the company

Clear product-market feedback loop established : documented learnings from closed / won and closed / lost deals influencing product roadmap and pricing.

Sales team structure defined and hiring plan in place (if applicable).

💡 Benefits

In addition to the benefits of working at an impact-driven company with an enthusiastic and international team, you’ll have the opportunity to contribute to a meaningful project—empowering people with disabilities to explore the world without limits.